TL;DR: Clay has raised $40M in pre-emptive Series B expansion funding at a $1.25B valuation, following 6x growth in 2024. Over 5,000 customers—including OpenAI, Canva, Anthropic, Ramp, and Rippling—use Clay's GTM development environment to power everything from CRM enrichment to highly targeted outreach campaigns.
Every GTM team knows this painful truth: good growth ideas die without the right data and the ability to quickly act on it.
Traditionally, every part of growth—whether sourcing companies, researching contacts, writing emails, or launching ads—happened in a different tool. Turning growth ideas into reality was a slow, painful process.
When we set out to solve this problem, we took inspiration not from other growth tools—but from engineering teams. Developers faced a similar challenge until the 1990s, when integrated development environments (IDEs) combined the tasks of writing, testing, and debugging code into one place. But modern engineering teams need more than just IDEs: they also need powerful runtime environments like AWS where their code can continuously run and scale. Similarly, GTM teams need a unified interface to develop, execute, and evolve their growth ideas.
While most growth tools solve single problems, like finding contacts or sending emails, Clay is building a complete GTM development environment where teams can both develop and continuously run growth ideas. Our platform combines 100+ integrations and AI agents to help teams find data (from contact info to intent signals) and instantly put it to work across their entire tech stack (CRMs, data warehouses, email sequencers). The result: acquire and retain customers with more precision and creativity than ever.
Our growth has been explosive. We 10x’d revenue in both 2022 and 2023, and we 6x’d revenue in 2024. Though our last round of financing remains untouched, this momentum prompted existing investors, led by Meritech, to double down in a $40M Series B expansion at a $1.25B valuation. Our ~100-person team serves over 5,000 customers, including category leaders like OpenAI, Canva, Anthropic, Ramp, and Rippling.
As we scaled, we completed our first acquisition with Avenue, helping bring intent signals and first-party data to Clay customers. Our idea of the GTM Engineer—a technical builder who creates scalable revenue systems—has evolved from a novel concept into a rapidly growing career path with hundreds of open positions. 90+ agencies are building their businesses alongside us, some scaling to 7-figures. 60+ meetup groups have formed organically across 30 cities—from London to Manila to Lagos.
Why GTM teams need a single development environment
Every core business function needs its own authoring environment. Designers have Figma, developers have Visual Studio Code and AWS, and writers have word processors—but GTM teams need their own place to build AND run growth systems.
Without it, today’s GTM teams face three main challenges:
1. The data access challenge: it’s hard to get custom, complete data
The challenge: Most companies struggle to get complete, accurate data despite heavy spending on multiple data sources. Teams patch together subscriptions: one provider for firmographics, another for technographics, several more for contact information. Even with unlimited budgets, managing multiple vendors involves lengthy procurement cycles. Most importantly, traditional data providers can’t sell the hyper-specific data that every business eventually needs for optimal targeting. Many teams fill this gap with manual research from SDRs or VAs, while others settle for generic targeting that delivers poor results.
Clay’s solution: Our development environment lets you source complete, unique data through AI agents and 100+ integrations—with more added monthly. We combine:
External marketplace data: 100+ integrations for firmographics, technographics, contact information, and more. Waterfall enrichment searches multiple providers for any data point, helping customers like Anthropic triple enrichment rates on contact info and firmographics versus relying on a single provider.You can try any data provider using Clay credits without separate contracts, or connect your existing API keys for free. One enterprise buyer estimates that this saves them ~500 hours a year on procurement alone. This also helps data providers access more qualified customers.
AI research agents: With hundreds of millions of tasks completed last year, our agents can help you find custom data points by analyzing websites, social media profiles, and other unstructured data to do bespoke research. That includes summarizing web pages, looking for certifications, financial documents, assessing the fraud risk of email domains, cleaning/formatting data, and more.
Intent signals: Our intent tracking helps time outreach by monitoring job changes, hires, promotions, and will soon include third-party signals like funding rounds or tech stack changes.
Internal data (coming soon): We’re working to add first-party data integrations that will connect product usage, billing information, and support tickets to better identify expansion opportunities and at-risk accounts.
2: The data activation challenge: it’s hard to use data in GTM workflows
The challenge: Once you have your data, you have to be able to actually use it. Most teams waste countless hours standardizing data (formatting company names, addresses, titles, industries). When finally ready to act, they cobble together solutions with spreadsheets, CSVs, and automation tools. These makeshift systems are fragile, leading to messy records and broken automations. Larger teams sometimes use engineering resources to build better pipelines, but these are slow and costly to launch and update. Without a way to act quickly on your data, even the highest quality information loses its value. Your best opportunities go cold while you're still trying to get your data organized.
Clay’s solution: Clay lets you push enriched data to your CRM, data warehouse, email sending tool, website content management systems, ad managers, or other destinations. If you need to integrate with a tool we don’t natively connect to, you can use our HTTP API capability to build your own integrations without code. Teams that used to spend months with engineers building data pipelines can do it themselves in minutes.
3. The data centralization challenge: individual best practices don't scale
The challenge: Today's approach of giving each sales rep their own tools is like sending each person on a separate scavenger hunt where individual wins and learnings don't benefit the broader team. AI SDRs might improve individual performance but it won't transform team-wide results and these tools lack the creative control needed for truly differentiated outreach.
Clay’s solution: Clay's development environment opens up a new role: GTM Engineering. Our idea of the GTM Engineer—a technical builder who creates scalable revenue systems—has evolved from a novel concept into a rapidly growing career path with hundreds of open positions. GTM Engineers create systems that benefit their organizations at scale: launching new growth campaigns, monitoring intent signals, etc., so teams can constantly iterate on and scale their best ideas.
How teams execute any GTM use case with Clay today
5,000 customers are already using Clay to go from idea to execution in minutes, creating systems that run continuously to capture opportunities.
Anthropic started with auto-enriching and scoring all inbound leads with Clay, and is now generating meeting prep notes for sales calls, enriching self-serve sign-ups to flag fraudulent email domains, and more. Clay has helped them triple data enrichment coverage and apply AI at scale for GTM research for the first time.
Intercom, similarly, started with a small outbound automation project with Clay and then graduated to sourcing target accounts for their entire GTM organization on a recurring basis. In just over a month, this has generated almost $1M in pipeline. They are now building a machine which automatically sources good-fit companies, continuously enriches existing companies, and finds/reaches out to the right people at those companies—all with Clay.
These examples show just a fraction of what's possible. Our customers use Clay to:
- Score leads with custom definitions
- Automate inbound and outbound outreach
- Create personalized landing pages
- Enrich, update, and clean CRM data
- Personalize and target ads
- Trigger outreach based on job changes
- Generate sales meeting prep documents
- Launch competitive campaigns (e.g. monitoring status pages & sending outreach at downtime)
- Send personalized direct mail campaigns
The key isn't just what you can build; it's how quickly you can bring new ideas to life—and constantly test and adapt them based on results.
Join the next chapter of GTM
The best GTM teams are already starting to work like engineering teams: sourcing data like code libraries, building reusable workflows, and continuously improving based on real results.
We're building Clay to be the development environment that powers the next generation of GTM teams. If there's valuable data out there, you should be able to source it, test it, and put it to work to turn any growth idea into reality—as easily as developers write, test, and deploy code to action. Combining external, internal, and intent data will help companies acquire and retain customers with more precision and creativity than ever.
We’d love for you to join us as a team member, data partner, or customer: the next chapter of GTM is just beginning.
TL;DR: Clay has raised $40M in pre-emptive Series B expansion funding at a $1.25B valuation, following 6x growth in 2024. Over 5,000 customers—including OpenAI, Canva, Anthropic, Ramp, and Rippling—use Clay's GTM development environment to power everything from CRM enrichment to highly targeted outreach campaigns.
Every GTM team knows this painful truth: good growth ideas die without the right data and the ability to quickly act on it.
Traditionally, every part of growth—whether sourcing companies, researching contacts, writing emails, or launching ads—happened in a different tool. Turning growth ideas into reality was a slow, painful process.
When we set out to solve this problem, we took inspiration not from other growth tools—but from engineering teams. Developers faced a similar challenge until the 1990s, when integrated development environments (IDEs) combined the tasks of writing, testing, and debugging code into one place. But modern engineering teams need more than just IDEs: they also need powerful runtime environments like AWS where their code can continuously run and scale. Similarly, GTM teams need a unified interface to develop, execute, and evolve their growth ideas.
While most growth tools solve single problems, like finding contacts or sending emails, Clay is building a complete GTM development environment where teams can both develop and continuously run growth ideas. Our platform combines 100+ integrations and AI agents to help teams find data (from contact info to intent signals) and instantly put it to work across their entire tech stack (CRMs, data warehouses, email sequencers). The result: acquire and retain customers with more precision and creativity than ever.
Our growth has been explosive. We 10x’d revenue in both 2022 and 2023, and we 6x’d revenue in 2024. Though our last round of financing remains untouched, this momentum prompted existing investors, led by Meritech, to double down in a $40M Series B expansion at a $1.25B valuation. Our ~100-person team serves over 5,000 customers, including category leaders like OpenAI, Canva, Anthropic, Ramp, and Rippling.
As we scaled, we completed our first acquisition with Avenue, helping bring intent signals and first-party data to Clay customers. Our idea of the GTM Engineer—a technical builder who creates scalable revenue systems—has evolved from a novel concept into a rapidly growing career path with hundreds of open positions. 90+ agencies are building their businesses alongside us, some scaling to 7-figures. 60+ meetup groups have formed organically across 30 cities—from London to Manila to Lagos.
Why GTM teams need a single development environment
Every core business function needs its own authoring environment. Designers have Figma, developers have Visual Studio Code and AWS, and writers have word processors—but GTM teams need their own place to build AND run growth systems.
Without it, today’s GTM teams face three main challenges:
1. The data access challenge: it’s hard to get custom, complete data
The challenge: Most companies struggle to get complete, accurate data despite heavy spending on multiple data sources. Teams patch together subscriptions: one provider for firmographics, another for technographics, several more for contact information. Even with unlimited budgets, managing multiple vendors involves lengthy procurement cycles. Most importantly, traditional data providers can’t sell the hyper-specific data that every business eventually needs for optimal targeting. Many teams fill this gap with manual research from SDRs or VAs, while others settle for generic targeting that delivers poor results.
Clay’s solution: Our development environment lets you source complete, unique data through AI agents and 100+ integrations—with more added monthly. We combine:
External marketplace data: 100+ integrations for firmographics, technographics, contact information, and more. Waterfall enrichment searches multiple providers for any data point, helping customers like Anthropic triple enrichment rates on contact info and firmographics versus relying on a single provider.You can try any data provider using Clay credits without separate contracts, or connect your existing API keys for free. One enterprise buyer estimates that this saves them ~500 hours a year on procurement alone. This also helps data providers access more qualified customers.
AI research agents: With hundreds of millions of tasks completed last year, our agents can help you find custom data points by analyzing websites, social media profiles, and other unstructured data to do bespoke research. That includes summarizing web pages, looking for certifications, financial documents, assessing the fraud risk of email domains, cleaning/formatting data, and more.
Intent signals: Our intent tracking helps time outreach by monitoring job changes, hires, promotions, and will soon include third-party signals like funding rounds or tech stack changes.
Internal data (coming soon): We’re working to add first-party data integrations that will connect product usage, billing information, and support tickets to better identify expansion opportunities and at-risk accounts.
2: The data activation challenge: it’s hard to use data in GTM workflows
The challenge: Once you have your data, you have to be able to actually use it. Most teams waste countless hours standardizing data (formatting company names, addresses, titles, industries). When finally ready to act, they cobble together solutions with spreadsheets, CSVs, and automation tools. These makeshift systems are fragile, leading to messy records and broken automations. Larger teams sometimes use engineering resources to build better pipelines, but these are slow and costly to launch and update. Without a way to act quickly on your data, even the highest quality information loses its value. Your best opportunities go cold while you're still trying to get your data organized.
Clay’s solution: Clay lets you push enriched data to your CRM, data warehouse, email sending tool, website content management systems, ad managers, or other destinations. If you need to integrate with a tool we don’t natively connect to, you can use our HTTP API capability to build your own integrations without code. Teams that used to spend months with engineers building data pipelines can do it themselves in minutes.
3. The data centralization challenge: individual best practices don't scale
The challenge: Today's approach of giving each sales rep their own tools is like sending each person on a separate scavenger hunt where individual wins and learnings don't benefit the broader team. AI SDRs might improve individual performance but it won't transform team-wide results and these tools lack the creative control needed for truly differentiated outreach.
Clay’s solution: Clay's development environment opens up a new role: GTM Engineering. Our idea of the GTM Engineer—a technical builder who creates scalable revenue systems—has evolved from a novel concept into a rapidly growing career path with hundreds of open positions. GTM Engineers create systems that benefit their organizations at scale: launching new growth campaigns, monitoring intent signals, etc., so teams can constantly iterate on and scale their best ideas.
How teams execute any GTM use case with Clay today
5,000 customers are already using Clay to go from idea to execution in minutes, creating systems that run continuously to capture opportunities.
Anthropic started with auto-enriching and scoring all inbound leads with Clay, and is now generating meeting prep notes for sales calls, enriching self-serve sign-ups to flag fraudulent email domains, and more. Clay has helped them triple data enrichment coverage and apply AI at scale for GTM research for the first time.
Intercom, similarly, started with a small outbound automation project with Clay and then graduated to sourcing target accounts for their entire GTM organization on a recurring basis. In just over a month, this has generated almost $1M in pipeline. They are now building a machine which automatically sources good-fit companies, continuously enriches existing companies, and finds/reaches out to the right people at those companies—all with Clay.
These examples show just a fraction of what's possible. Our customers use Clay to:
- Score leads with custom definitions
- Automate inbound and outbound outreach
- Create personalized landing pages
- Enrich, update, and clean CRM data
- Personalize and target ads
- Trigger outreach based on job changes
- Generate sales meeting prep documents
- Launch competitive campaigns (e.g. monitoring status pages & sending outreach at downtime)
- Send personalized direct mail campaigns
The key isn't just what you can build; it's how quickly you can bring new ideas to life—and constantly test and adapt them based on results.
Join the next chapter of GTM
The best GTM teams are already starting to work like engineering teams: sourcing data like code libraries, building reusable workflows, and continuously improving based on real results.
We're building Clay to be the development environment that powers the next generation of GTM teams. If there's valuable data out there, you should be able to source it, test it, and put it to work to turn any growth idea into reality—as easily as developers write, test, and deploy code to action. Combining external, internal, and intent data will help companies acquire and retain customers with more precision and creativity than ever.
We’d love for you to join us as a team member, data partner, or customer: the next chapter of GTM is just beginning.
.jpg)
.jpg)
.avif)
