Custom waterfalls

Conditionally running enrichments, in the past, has been difficult in Clay—you've had to click into each column and set conditional formulas. Now, with custom waterfalls, you can define any set of enrichments to run conditionally (try A, if no result found, try B, and so on). You can always add Claygent to a custom waterfall as a catch-all failsafe.

For example, when searching for headcount, try a custom waterfall with (A) Clay headcount providers, (B) Claygent, and (C) Scrape Google search results.

Note: Only a subset of our integrations / actions can be added as custom waterfall stages for now, but we will support all provider + actions soon. We'll also be adding the ability to save them as templates!