Clay for Startups

Validate your ICP, find PMF faster

Discover your best customers, test messaging, learn what converts, and scale what works with Clay

Apply to join Wedge

Powering the growth motions of the fastest-growing startups on earth

Your GTM engine from Day Zero

Clay scales with you, supporting startup teams of one to one hundred to one thousand and beyond

Discover your best customers

Turn vague, untested ICP hypotheses into enriched, signal-rich prospect lists within your TAM. Use Claygent to uncover custom AI datapoints to find and validate your ICP.

Experiment with messaging to find what resonates

Design lightweight outreach experiments (small batches, clear variables). Push messaging and enriched data into your outreach tools directly from Clay.

Learn what converts and what doesn’t

Find your GTM Alpha by identifying the unique data points that help you sell. Analyze which signals predicted engagement (and which didn’t). Validate your ICP and offering.

Iterate, refine, and systematize

Refine your enrichment and scoring logic based on real data. Build repeatable Clay workflows that scale your GTM with you.

Build, test and rev your GTM engine

Join Wedge: Clay’s startup GTM accelerator

Wedge is Clay’s virtual GTM acceleration program for the fastest-growing, venture-backed startups globally.

Key benefits to help you build

Earn thousands of credits throughout the two week, async program

Connect with other leading early-stage founders and growth leaders

Build your use cases with hands-on support from GTME experts at Clay

Shape your GTM team with Clay

GTME Talent Hub

Find fulltime and fractional GTM support for your startup

Explore candidates

GTM Job Board

Search open GTM roles at leading startups and post your own

View and add open roles
Launch a Clay Club on your Campus

Become a Clay Campus Ambassador

Clay is seeking ambitious undergrads to join the first-ever class of Clay Campus Ambassadors for the 2026-2027 school year. This inaugural group will also serve on Clay’s Campus Growth Committee this summer, co-creating the campus program directly with our team for Fall 2026 launch.

Program benefits for student builders

Hands-on experience building a global campus program from 0 → 1

Clay workspace with free credits that renew each semester

Direct access to Clay's internal GTME talent network and talent team

Resources to mold your GTM journey

Engage

Learn

Support

  • Consider hiring a Clay Expert to implement Clay at your startup

  • Book sessions with our GS team if you're scaling fast

  • If you’re building something unique that requires significant credits, pitch us for a Clay startup stipend

Frequently asked questions

Who is eligible for Clay's Startup Partner Program?

Venture capital firms, accelerators, incubators, startup studios, media companies, communities and other organizations supporting the top early-stage, VC-backed founders globally.

Where can I learn about Wedge and other Clay GTM tools for my startups?

Head over here.

My VC firm isn't a Clay Startup Program Partner, what do I do?

You can send them to this page and ask them to apply to join as a startup program partner.

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