Partner Program

Become a Clay Partner

Whether you're a service provider, platform, or Clay enthusiast, our partner program is designed to help you grow.

Become a partner
Clay Artisan Partner Badge
Clay Advance Artisan Partner Badge
Clay Studio Partner Badge
Clay Elite Partner Badge
Clay Integration Partner Badge
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A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
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Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
CRO
Stevie Case
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Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Alexander DeMoulin - GTM Ops at Intercom
Director of GTM Ops
Alexander DeMoulin
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Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
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Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
Revenue Strategy & Data
Scotty Huhn
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Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.
Head of Sales Operations
Adam Wall
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Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
Ryan Narod, VP, Corporate & Integrated Marketing – Rippling
VP, Corporate Integrated Marketing
 Ryan Narod
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Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.
Director of Growth
Davide Grieco
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Clay helps businesses grow by supporting and nurturing partners through programs designed to drive mutual success together.

Explore the right partner path for you

Each path is built to help you scale your impact, unlock benefits, and grow with Clay.

Solutions partners

Join Clay’s network of top agencies. Gain new opportunities, benefits, and support.
Become a solution partner

Integrations partners

Integrate with Clay to reach more teams. Connect, distribute, grow.
Become a integration partner

Creators

For creators and builders who share Clay. Get perks, access, and support.
Become a creator

What our partners say

Headshot of N Lakshmanan, SVP of Product and Design, Outreach

“Sales teams get deeper insights into their prospects with Clay’s data enrichment and leverage that to send highly relevant engagements in Outreach, leading to higher conversion rates and driving revenue growth. We look forward to continuing our work together on redefining the sales landscape through the most innovative AI offerings.”

N. Lakshmanan

SVP of Product & Design, Outreach

Headshot of B. Eisenberg, founder of PeopleDataLabs

“Clay has been a key channel for reaching thousands of SMB customers that our developer-driven solutions can't reach on their own. The user-friendly interface and integrations make it easy for small teams to incorporate our data into their Go-To-Market systems seamlessly. As we've expanded our data offerings, we've seen them grow alongside us, empowering their customers with valuable Company Insights, IP data, and more.”

B. Eisenberg

CEO, People Data Labs

Brandon Charleson, Founder of Top of Funnel

“Becoming a Clay Creator was an absolute no-brainer. You get to join the Clay family, help a great and thriving community, share best-in-class Clay practices, and get rewarded all-in-one. Can’t get much better than that.”

Brandon Charleson

Founder, Top of Funnel

Headshot of J. Ouellete, founder of LeadMagic

“Clay has transformed our business. Their waterfall solution made us a true API-driven company, improving our pricing and accuracy. Partnering with Clay was one of our best decisions. They’ve changed how we operate and deliver value.”

J. Ouellette

Founder, LeadMagic

Alex Fine, Clay Creator

“I was posting about Clay organically because the product helps me deliver for my business in a way that previously wasn't possible. When I was approached to join the Clay Creators program it was a game changer.”

Alex Fine

Clay Creator

Taylor Haren, Founder/CEO of Sales Automation Systems

“Clay Creators is a game-changer. They've guided me through the most cutting-edge outbound practices and elevated my brand, achieving remarkable industry visibility. I highly recommend the program to anyone in outbound.”

Taylor Haren

Founder/CEO of Sales Automation Systems

“Joining Creators isn't just about receiving affiliate revenue. You have a direct line to bleeding-edge outbound resources, Clay's social network and their incredible team.”

Mark Colgan

B2B Sales Consultant