Source and activate data for any GTM workflow

Build and maintain your GTM data infrastructure with enterprise-grade enrichment, custom AI research, and automated workflows. Replace multiple point solutions and manual SDR work with a unified platform built for GTM teams.

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Curious to discover how Clay can help your company grow faster? Get in touch with our Sales Team to learn more.

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Trusted by more than 300,000 leading GTM teams of all sizes

4.9 rating

20k+ growth community

Vanta

"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible."

CRO

Stevie Case

OpenAI

Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.

Revenue Strategy & Data

Scotty Huhn

Anthropic

"Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution."

Head of Sales Operations

Adam Wall

Notion

"Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program."

Head of Growth Programs

Josh Kim

Verkada

"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research."

Director of Growth

Davide Grieco

Unique and complete data coverage that fits your ICP

Get the data quality your GTM teams need through multi-source enrichment, custom AI research, and flexible data pipelines - all without complex engineering work or procurement overhead.

Double fill rates with multi-source data enrichment

Replace individual vendor contracts with instant access to 100+ data providers for contact info, firmographics, and more. Get 2-3x better coverage than single-source solutions—whether your accounts are domestic or international.

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Find unique data points with our AI research agent

Stop paying for manual research from VAs, BPOs, or SDRs. Our AI agent can analyze anything online including:

Websites
Earnings calls
Summarize job posts or financial docs
Create lead scoring models
Clean and format data
Enrich SMBs that traditional providers miss (e.g. hotels, car dealers, local shops, etc.)
Technical documentation

To find data points your competitors miss.

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Monitor intent across any channel

Track buying signals across your enterprise customer base, including:

Leadership changes
Technology investments
Earnings calls
Hiring patterns

Build scoring models to identify expansion opportunities in your customer base.

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Enterprise data governance

Keep data clean and consistent across millions of records with automated validation rules and standardization. Define custom taxonomies, normalize fields like company names and revenue ranges, and maintain audit trails for compliance.

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Launch any GTM workflow quickly

Give your GTM teams the tools to execute complex workflows without relying on manual work or engineering resources. Execute any inbound, outbound, expansion, or retention campaign.

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Launch any GTM workflow quickly

Keep your CRM clean and updated with AI formatting & enrichment.

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Inbound lead enrichment

Quickly enrich and score leads—then use AI to draft the perfect outreach.

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Outbound campaign workflows

Use Clay to update your CRM and automate white-glove enterprise prospecting.

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Strategic territory planning

Build target account lists with data that fits your business—using AI and 100+ integrations.

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Automated sales rep research

Help sellers find, enrich, and draft messages to any contact on-demand—without ever leaving Salesforce.

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Product lead expansion

Keep your CRM clean and updated with AI formatting & enrichment.

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Reduce vendor sprawl and overhead

Access 100+ data providers and AI through a single platform—on demand. No more months-long procurement cycles or contracts

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Multi-provider enrichment

2-3x data coverage and accuracy vs. using just 1 tool. Connect any existing tools free.

No procurement overhead

Get instant access to any provider, and never deal with multiple contracts again

Pricing that grows with you

Flexible, credit based usage that can grow as your needs grow

Clay inside your organization

Clay in your tech stack

With a CRM, Clay, and an email sending tool, you're ready to send any outreach campaign.

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Clay in your team

We are the backend data enrichment and orchestration layer that sets up your sales team for success.

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Growth strategists

Get dedicated support from Clay team members in Slack, in person, and online. We help train you and your team on Clay and coach you on the use cases that best fit your business.

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Clay cohorts

Join our live educational cohorts for a comprehensive 0-1 approach to learning Clay, with practice assignments and feedback to launch your Clay journey fast.

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