Signals in the wild
At Clay, we monitor multiple signals — job changes, website visits, event attendance, social mentions, technology used, product activations, support tickets that indicate customer expansion potential, etc. —and send both our sellers and CX team bundled and prioritized Slack messages per account.
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Start with our top performing Claybooks
Personalize outbound messaging using case studies from your prospects’ websites
Turn publicly available case studies into personalized, insight-driven outbound at scale.
Enrich CRM records with validated emails, companies, and phone numbers
Keep your CRM clean and current with real-time email, phone, and company validation. No manual work required.
Source and enrich ICP-fit contacts and companies within your TAM
Use Clay’s Find People search to source your TAM in seconds
Find verified phone numbers most likely to answer using only an email
Go from email to verified phone number—automatically
Enrich inbound leads from form submissions and automate CRM updates
Cut the manual work. Clay turns form fills into fully enriched, CRM-ready leads with zero delay
Automate free trial extension alerts and updates in your CRM
Automated Slack alerts and Salesforce updates when a free trial extension triggers
Signals: Track job changes for champions at existing customers
Don’t lose track of your biggest advocates. Stay connected when they land in new roles. Workflow created by our community: https://www.clay.com/experts/profile/josh-whitfield
Signals: Track Reddit brand or competitor mentions and sentiment
Find conversations on Reddit, understand how people feel about your brand or competitors, and use those signals to personalize outreach or flag risks
Use a custom, multi-signal approach to capture what matters most to you
Enrich each signal with superior context and pair it with the right automated or manual actions on your CRM, email, Slack, or other platforms.
Capabilities
Create custom signals from ANY data point
Turn any of Clay’s 130+ enrichments or a AI agent query into a signal. That can include first-party product usage, tech stack changes, Claygent analyses of website content changes, and more.
Social listening for brand or competitor mentions
Monitor content with keywords on LinkedIn, X, Reddit, & YouTube to find leads & track brand awareness.
Act on ANY kind of news
Think beyond funding news to other selling signals, from security breaches to product launches to new company investments.
Track career movement
Trigger automations when people change jobs or get promoted, or when companies make new hires. Beat the noise by enriching with Clay's 130+ data providers to create more relevant messaging than your competitors.
How it works in Clay
Layer multiple signals, including custom signals
Get the best quality data using multi-provider enrichment — see the proof in our recent data tests.
Enrich every signal for 360 degree intelligence
Build complex workflows on top of any intent data, like: auto-generate new prospects, update CRM lead scoring or queue AI emails.
Act immediately and connect to CRM email
Consolidate your customer data in one place: intent data, 1st party data, and 3rd party data.