Custom Signals | Clay.com

A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.

Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.

CRO

Stevie Case

Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands

Director of GTM Ops

Alexander DeMoulin

Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.

Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.

Revenue Strategy & Data

Scotty Huhn

Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.

Head of Sales Operations

Adam Wall

Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.

VP, Corporate Integrated Marketing

Ryan Narod

Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.

Director of Growth

Davide Grieco

Turn website visitors into pipeline

Track when high-value accounts visit key pages on your website. See which companies are browsing, how much they engage, and how often they come back — and automatically alert your sales reps for instant action.

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Web intent helps our sales team prioritize high-intent accounts engaging with our website, and reach out at the right moment.

Signals in the wild

At Clay, we monitor multiple signals — job changes, website visits, event attendance, social mentions, technology used, product activations, support tickets that indicate customer expansion potential, etc. —and send both our sellers and CX team bundled and prioritized Slack messages per account.

Vanta monitors four signals at once: SOC2 certification announcements, website changes related to compliance, funding announcements, and CISO job postings.

Rippling enriches job changers and, after further filtering, uses location data to determine their most likely corporate office for direct mail campaigns.

Cursor uses signals from X, LinkedIn, YouTube, and Reddit to help CX respond and find new prospects.

Density monitors prospects’ office lease expiration dates; when those dates get close, they listen for social engagement on LinkedIn or Slack before reaching out.

Amplitude is using their own product data combined with AI research in Clay to determine which customers are the best fits for cross-sell.

Use a custom, multi-signal approach to capture what matters most to you

Enrich each signal with superior context and pair it with the right automated or manual actions on your CRM, email, Slack, or other platforms.

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Create custom signals from ANY data point

Turn any of Clay’s 130+ enrichments or a AI agent query into a signal. That can include first-party product usage, tech stack changes, Claygent analyses of website content changes, and more.

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Amplitude is using their own product data combined with AI research in Clay to determine which customers are the best fits for cross-sell

Social listening for brand or competitor mentions

Monitor content with keywords on LinkedIn, X, Reddit, & YouTube to find leads & track brand awareness.

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Cursor monitors mentions of their product and competitive AI tools on social platforms through Clay

Act on ANY kind of news

Think beyond funding news to other selling signals, from security breaches to product launches to new company investments.

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Vanta layers news signals with several others: SOC2 certification announcements, website changes related to compliance, funding announcements, and CISO job postings.

Track career movement

Trigger automations when people change jobs or get promoted, or when companies make new hires. Beat the noise by enriching with Clay's 130+ data providers to create more relevant messaging than your competitors.

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Rippling enriches job changers and, after further filtering, uses location data to determine their most likely corporate office for direct mail campaigns

How it works in Clay

Layer multiple signals, including custom signals

Get the best quality data using multi-provider enrichment — see the proof in our recent data tests.

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Enrich every signal for 360 degree intelligence

Build complex workflows on top of any intent data, like: auto-generate new prospects, update CRM lead scoring or queue AI emails.

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Act immediately and connect to CRM email

Consolidate your customer data in one place: intent data, 1st party data, and 3rd party data.

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Track signals your competitors aren't even looking for yet

Turn website visitors into pipeline

Signals in the wild

Use a custom, multi-signal approach to capture what matters most to you

Create custom signals from ANY data point