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Clay for
Marketing teams

Use rich prospect data to make every campaign more efficient

Act with the context to personalize your message and increase conversion at every stage of your funnel.

Start building for free

"We were able to 2x year over year performance of our cold email channel in 2023 when we had record goals, off the back of Clay personalization."

Noah Adelstein

Noah Adelstein

Rippling

"Clay helps our GTM team execute sophisticated campaigns without waiting on engineering resources. It's a no-code tool that has helped launch our best marketing products and earn real revenue."

Talia Schleifer

Talia Schleifer

Verkada

"Clay allowed us actually to do experimentation at scale. Before, we could only run one PLG campaign a quarter, and it took a lot of work. Now we're running eight."

Evan Rosenstein

Evan Rosenstein

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Clay for
Marketing teams

Use rich prospect data to make every campaign more efficient

Act with the context to personalize your message and increase conversion at every stage of your funnel.

Start building for free

Trusted by the world’s best Marketing teams

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A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
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Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
CRO
Stevie Case
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Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Alexander DeMoulin - GTM Ops at Intercom
Director of GTM Ops
Alexander DeMoulin
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Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
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Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
Revenue Strategy & Data
Scotty Huhn
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Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.
Head of Sales Operations
Adam Wall
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Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
Ryan Narod, VP, Corporate & Integrated Marketing – Rippling
VP, Corporate Integrated Marketing
 Ryan Narod
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Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.
Director of Growth
Davide Grieco
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Unlock 1:1 personalization at scale in any channel

Use account-specific images, AI generated copy, or custom placeholders in email, ads, direct mail, or landing pages. Use AI to research anything you can imagine, then orchestrate data across your marketing systems to personalize every touch point.

Get instant context about prospects

Source or enrich leads with the best fill-rates in the industry. AI research pulls any data point you can imagine.

Personalize messages at scale

Write email, landing page, or ad copy based on prospect-specific data.

Supercharge speed-to-lead

Orchestrate data and actions across your GTM systems to send the right reply to leads in moments.

Reply to qualified inbounds instantly

Enrich inbound leads with 150+ data points and AI web research. Use that data to qualify and write personalized replies, sent in minutes.

Learn about Inbound enrichment

Automate prospecting

Give reps more time with prospects by equipping them with personalized email copy written citing AI web research, high quality phone numbers, and automated sequencing.

Get a demo

Turn PLG users into enterprise prospects

Enrich PLG users to match to qualified accounts and find additional contacts. Pair product data with 3rd party data to automatically generate outreach citing relevant use cases.

Learn about PLG in Clay

Tailor every interaction with ABM accounts

Use 150+ data sources to prioritize target accounts. AI tailors messages to your prospect. Orchestrate account-specific details across email, social, direct mail, and custom web pages.

Learn more about ABM
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Case study

Sendoso

Sendoso automated cold outbound, job-change campaigns, and direct mail gifting to generate $1M in pipeline with a single SDR.

Read Sendoso case study
Case study

Verkada

Verkada auto-generates thousands of personalized landing pages for ABM targets, customizing each page with the prospect's logo and company-specific web copy.

Read Verkada case study