Join the Clay ecosystem and unlock new benefits
Community
Partner with hundreds of GTM experts & content creators.
Marketplace
Sell data on our marketplace, instantly accessing 100K+ GTM teams
Immediate feedback
Get direct feedback from API-savvy GTM Engineers
Empower users
Enable mutual customers to build their dream workflows
New customers
Seamless in-product transition from Clay credits to becoming your direct customer
Get started in 3 simple steps
Apply
Get evaluated to become a partner
Initial Fit Review
Publish API template & support material
Grow
Branded integration & access credit marketplace
What our partners say
“Sales teams get deeper insights into their prospects with Clay’s data enrichment and leverage that to send highly relevant engagements in Outreach, leading to higher conversion rates and driving revenue growth. We look forward to continuing our work together on redefining the sales landscape through the most innovative AI offerings.”
N. Lakshmanan
SVP of Product & Design, Outreach
“Clay has been a key channel for reaching thousands of SMB customers that our developer-driven solutions can't reach on their own. The user-friendly interface and integrations make it easy for small teams to incorporate our data into their Go-To-Market systems seamlessly. As we've expanded our data offerings, we've seen them grow alongside us, empowering their customers with valuable Company Insights, IP data, and more.”
B. Eisenberg
CEO, People Data Labs
“Becoming a Clay Creator was an absolute no-brainer. You get to join the Clay family, help a great and thriving community, share best-in-class Clay practices, and get rewarded all-in-one. Can’t get much better than that.”
Brandon Charleson
Founder, Top of Funnel
“Clay has been absolutely transformational for our business. Their waterfall solution helped us evolve into a true API-driven company, enabling us to provide our customers with the best possible pricing and significantly improve our accuracy. As a SaaS founder, partnering with Clay was one of the best decisions we've made - they've fundamentally changed how we operate and deliver value. I couldn't be more excited about everything they've done for us.”
J. Ouellette
Founder, LeadMagic
“I was posting about Clay organically because the product helps me deliver for my business in a way that previously wasn't possible. When I was approached to join the Clay Creators program it was a game changer.”
Alex Fine
Clay Creator
“Clay Creators is a game-changer. They've guided me through the most cutting-edge outbound practices and elevated my brand, achieving remarkable industry visibility. I highly recommend the program to anyone in outbound.”
Taylor Haren
Founder/CEO of Sales Automation Systems
“Joining Creators isn't just about receiving affiliate revenue. You have a direct line to bleeding-edge outbound resources, Clay's social network and their incredible team.”
Mark Colgan
B2B Sales Consultant
Key benefits
- Partners receive co-marketing support, insights into consumption of their data, and priority support.
- Partners have access to Clay’s network of solutions partners who implement core GTM workflows for their clients.
- Partners see increased data consumption for existing mutual customers.
Summary of benefits
Benefits | T1 | T2 | T3 |
Partner Dashboard | - | ||
Advanced Partner Dashboard | - | - | |
Data Feedback From Clay Users | - | - | |
Integrations Partner Advisory Board | - | - | |
Co-Marketing | |||
Dedicated Partner Page on Website | |||
Social Media Engagement | Full Support | Occasional Support | Ad Hoc Support |
2 Tickets to Annual User Conference | - | - | |
Invite to Dinners/Events | - | - | |
Prioritized Review of Sponsorship Requests | - | - | |
Support | |||
Shared Slack Channel | |||
Prioritized Developer Support | - | ||
Prioritized Customer Support | - | - |
Frequently Asked Questions
When would we be added to templates/waterfall setups?
Once the integration is live, we can add you to templates or waterfalls depending on the integration use case. We will make the additions by our own discretion and inform you of any additions or updates.
How can I learn more about more collaboration opportunities with Clay?
Please reach out to our Data Partnerships Team.
How soon will the integration be live? Can we get an ETA?
Integration typically depends on the workload and existing priorities but we typically get this set up within 30-60 days. Once we've begun building it, an engineer will ask any questions in our shared Slack channel. We avoid planning any co-marketing prior to an integration being completed.
What makes Clay users a unique source of product feedback?
API-savvy, creative GTM professionals
What kind of promotion can I get once becoming a partner?
We start off by publishing you to our website, support docs, and product search.