Clay (Explorer) to enrich company data and create landing page copy
Webflow (Basic) to create and deploy custom landing pages
Before you begin
Using Webflow’s API, not only can Clay trigger the creation of new collection items (in this case, custom landing pages), but it can also map enriched data directly to custom collection fields on those landing pages.
This Claybook will show you how Clay automates the customization of landing page slugs, company names, key benefits, headlines, subheadings, value propositions, and much more so you can launch ABM campaigns at scale.
What you can do with this Claybook:
- Create account-based landing pages with tailored copy automatically
- Update existing landing pages with new copy if you ever change it without needing to update each page manually
- Scale ABM campaigns in minutes
Steps
Copy this template
First, copy this template in Clay.
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will walk you through each step of this Claybook.
Step 2:
Create a new Webflow collection
If you haven’t already, create a new collection in Webflow. You will need to map the collection fields you create here to the collection fields in the Clay table next.
For more details on creating collections in Webflow, learn more here.
Step 3:
Setup HTTP API
Next, set up three different HTTP API integrations so Clay can programmatically create new landing pages.
Clay does three things with Webflow’s API:
- Checks to see if a URL slug already exists for a specific account
- If a slug doesn’t exist, it creates a new page on that slug with the copy from the table
- If a slug does exist, it updates the existing page with the copy from the table
Step 4:
Customize copy and formulas
Customize the copy in the formula columns to fit your business’ value proposition and offer. This is the copy that will show up on the landing page.
Step 5:
Create your first landing page
Last, to scale custom landing pages in minutes, import company contacts one by one (or in bulk) and Clay will programmatically create new landing pages for each of them. Then use those landing pages as destinations for your ABM campaigns.
Copy the template
Let Clay do the tedious and time-consuming task of creating and optimizing custom landing pages so you can focus on targeting and strategy.
Simply copy this template, follow the steps above, and let Clay work its magic.
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