An end-to-end outbound solution
True buyer intent isn’t revealed in a single moment. Audiences turns scattered data points—like funding, hiring, web visits, and data buried in CRM fields—into a single picture of intent.
Intelligently find and prioritize leads
Find leads and score them. Get really granular with your lead scoring criteria through ICP fit, social listening, and job hierarchy to help your team prioritize.
Deliver personalized messaging at the right time
Leverage intent signals to identify when prospects are ready to engage. Combine your first-party and third-party data with AI to write copy that resonates.
Integrate with your existing sequencers or use ours
Export directly to email and multi-channel sequencers such as Outreach, Instantly, and HeyReach or use Clay’s sequencer. No disruption, just better outcomes.
We use [Clay] for hyper-personalized outreach, identifying “winnable” closed-lost accounts, and gaining crucial customer base visibility. Our ROI on Clay has already paid for itself 5-fold.”
Ali Spinelli
VP Revenue Operations at PandaDoc
Sendoso
Used Clay to transform Sendoso’s outbound approach by automating personalized outreach.
- 10x'd outbound productivity: one SDR now functioned like a full team”
- Saw 20% higher positive reply rates with enriched data and personalized direct mail campaigns
- Resulted in Over $1M in pipeline generated
Rippling
Rippling uses Clay to to automate and iterate on their personalization system including outbound. With this foundation, the team focuses on nailing the right personalization approach for each audience.
"We were able to 2x year over year performance of our cold email channel in 2023 when we had record goals, off the back of Clay personalization," Noah Adelstein, Manager of International Growth, said. “It’s very easy to test new copy and personalization because we can quickly push the copy into our email system."
Oyster
Oyster used Clay to automate their intent-outbound program, converting accounts they previously wouldn't have prioritized.
"By automating the process in Clay, we were able to convert accounts that we would usually not prioritize," Petra Hajal, GTM Operations Manager, said.
Build lead lists and prioritize high-impact accounts
Pull leads from Clay’s people and company sources or import from your CRM. Use a combination of enrichments and intent signals to build comprehensive lead scoring models. Tier your outbound to focus on accounts most likely to convert.
Personalize messages with first and third party data
Fully-automated AI messaging can be hard to trust. We iterate with your top performing sales reps to build messaging that works and let you customize rep involvement.
Our AI web research agents surface the insights reps spend hours hunting for and turn them into high-converting messaging.
Trigger outreach with buying signals like web intent
Timing matters as much as the message. Use our signals library to reach prospects when they are most engaged - when your champions change jobs, a target account visits your website, social mentions, funding and more. Write relevant emails with intent data.
Connect existing sequencers or use Clay's built-in tool
Build your outbound campaign in Clay and integrate this directly with any multi-channel sequencer you’re using. Don’t know where to start? Use our native email sequencer to launch your campaigns directly from Clay.