Use Clay as your CRM enrichment and cleaning tool

Maintain a clean, updated CRM by routing all your data through Clay first for enrichment, formatting, scoring, and more.

Trusted by 100,000 leading GTM teams of all sizes

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How you can benefit from Clay’s CRM cleanroom

Eliminate all manual cleaning work

Never manually check records, download CSVs, fix formatting, or worry about missing leads again.

Don’t waste money on bad records in your CRM

Keep—and pay for—only good-fit accounts and contacts in your CRM. Remove spam, establish parent-child hierarchies, and merge dupes.

Turn accounts into living records with signals and intent data

Keep your speed to lead as fast as possible, prioritizing the right accounts to handoff to sales.

Automate any enrichment workflows you can imagine

Build enrichment workflows that suit your business—and have them run automatically in Clay to check for updates. Add intent data, 1st party data, and more.

Score and prioritize the right leads

Define flexible scores that fit your business to ensure your best leads get the attention they deserve.

Clay UI. Define flexible scores that fit your business to ensure your best leads get the most attention.
Connect to any CRM or data warehouse

Score and prioritize the right leads

Define flexible scores that fit your business to ensure your best leads get the attention they deserve.

Anthropic uses Clay to 3x their enrichment coverage—with no manual work

Read case study
3x
data enrichment coverage
4h/week
Saved with automations
80+
Vendor consolidation with Clay

Learn with our resources

Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.

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Clay University

Master Clay in a few core lessons. Uplevel your data enrichment, craft better outbound messages, and book more meetings.

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Go to market blog

Our best content on growing your GTM motion, from outbound sales automation to AI lead generation.

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Integrations

Browse through all the integrations you can connect to Clay in seconds and discover what you can do!

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Templates

Power your outbound campaigns with our best templates.

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Clay Experts

Hire a Clay Enterprise expert or find a Clay partner to help with your next project

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Clay's Chrome extension

Clay’s Chrome Extension makes it wicked easy to find leads almost anywhere on the internet

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