trusted by 300,000 leading gtm teams:
Vanta
"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible."
CRO
Stevie Case
OpenAI
Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
Revenue Strategy & Data
Scotty Huhn
Anthropic
"Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution."
Head of Sales Operations
Adam Wall
Rippling
"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more."
VP, Corporate and Integrated Marketing
Ryan Narod
Notion
"Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program."
Head of Growth Programs
Josh Kim
Verkada
"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research."
Director of Growth
Davide Grieco
Our customer stories
Learn how leading GTM teams use Clay to grow faster.
Anthropic
Anthropic uses Clay to auto-enrich and score huge numbers of inbound leads, saving hours of manual work.
3X improvement
in data enrichment rate
Anthropic
“Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution.”
Adam Wall
Head of Sales Operations
Verkada
Verkada uses Clay to target niche audiences for ABM and LinkedIn ad campaigns.
Automated
scraping and personalization
Verkada
"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research."
Davide Grieco
Director of Growth
Coverflex
Coverflex uses Clay to monitor their entire TAM for intent signals and automatically trigger outbound emails.
Unlimited time saved
by automating all manual work
Coverflex
"With Clay, a workflow tool, and an external database, we’ve created an internal Zoominfo that has everything that we need and generates more than 400 demos a month."
Pedro Azevedo
Growth & Advisor
Notion
Notion uses Clay to research and vet companies for approvals to their startup program.
40% increase
in auto-approval rate
Notion
“Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40% - with no manual work needed.”
Josh Kim
Head of Growth Programs
First Round Capital
First Round Capital uses Clay to auto-enrich and update 220k+ CRM contacts to track changes in contact info, employment, and more.
220k+ CRM contacts
automatic enrichment
First Round Capital
“Out of 220,000 contacts in our Salesforce CRM, our Clay workflow auto-updated the company and title for 60,000 of them - that’s almost 30%”
Ryan Donnon
Director of IT
Sendoso
Sendoso uses Clay to run their best performing automated outbound campaigns, based on job changes, stalled deals, and more.
$1 million generated
in outbound pipeline
Sendoso
“Automating mundane tasks with Clay allows sales teams to focus on prioritized selling and intent signals, optimizing the limited hours available each day for more critical and impactful activities.”
Kris Rudegraap
Co-CEO
Love from enterprise
Leading enterprise companies trust us!
Open AI
"Clay's multi-source data enrichment paired with customized GPT prompts offers powerful combination of AI and data orchestration for GTM teams.”
Keith Jones
GTM System Lead
Vanta
"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling."
Stevie Case
CRO
Ramp
"I love using and working with Clay because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack."
David Bulmer
Sales Ops
Mutiny
"Our team is obsessed with Clay - we use it for data enrichment, cold outbound, and creating personalized messaging at scale. With Clay, our BDRs work smarter, not harder."
Ryan Narod
Head of Marketing
ClickUp
“Demand generation at scale needs to be programmatic, automated and high quality. Clay helps us make that happen by cutting down manual work and maximizing human touches for millions of leads [...]”
Tommy Wang
Chief Business Officer
Baseten
"Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn’t be calling people as much, because it’s hard to get good phone numbers. We wouldn’t be emailing as much, because we’d be likely to bounce or go to spam."
Julien Reiman
Head of Sales
Trusted by 300,000 leading GTM teams
Help your team automate data enrichment & outreach
Go from idea to outreach in minutes for any campaign: inbound, outbound, expansion, or retention.
More love from our customers & community
"From data sourcing to prompt engineering to creating AI formulas and hyper-personalized emails, Clay enables you to do everything within one platform while seamlessly integrating CRMs and email sequencing tool"
Lydia Daniel
SDR at Connection Silicon Valley
"Random shout out to the Clay team for having the #1 customer success team of any tool I've ever used. They are unreasonably great."
Collin Stewart
CEO Predictable Revenue
"Prediction: in the next 1-2 years, if you want to land a sales job you will need to submit a Loom of you building a Clay sequence from scratch"
Xavier Caffrey
Founder OneWay
"We've been using Clay for the past 18+ months now, and it's completely changed the way we run our marketing agency. If you're a no/low-code marketer (or you want to become one), start using Clay
Brian Swichkow
Co-Founder One Inc Cooperative
"From data sourcing to prompt engineering to creating AI formulas and hyper-personalized emails, Clay enables you to do everything within one platform while seamlessly integrating CRMs and email sequencing tool"
Lydia Daniel
SDR at Connection Silicon Valley
"Random shout out to the Clay team for having the #1 customer success team of any tool I've ever used. They are unreasonably great."
Collin Stewart
CEO Predictable Revenue
"Prediction: in the next 1-2 years, if you want to land a sales job you will need to submit a Loom of you building a Clay sequence from scratch"
Xavier Caffrey
Founder OneWay
"We've been using Clay for the past 18+ months now, and it's completely changed the way we run our marketing agency. If you're a no/low-code marketer (or you want to become one), start using Clay
Brian Swichkow
Co-Founder One Inc Cooperative
"One year and a half ago, Clay wasn’t talked about as much.Very few people were making content showcasing its abilities.As soon as I started playing around with it, I knew it was a giant in the making."
Michel Lieben
CEO ColdIQ
"I remember first learning about prospecting and I kept thinking, there has to be an easier way to do this 🤯 a few weeks later, I was introduced to Clay - and everything clicked."
Shvevyah Hogue
Sales Assistant at xBound.ai
"Clay is the sickest tool I've ever used in sales and it's not even sorta close ...
Kellen Casebeer
Founder The Deal Lab
"I'm running outbound strategy and tried using Clay to enrich account data. WHAT A MAGICAL TOOL!"
Tuongvan Le
Head of Marketing @Rutter
"One year and a half ago, Clay wasn’t talked about as much.Very few people were making content showcasing its abilities.As soon as I started playing around with it, I knew it was a giant in the making."
Michel Lieben
CEO ColdIQ
"I remember first learning about prospecting and I kept thinking, there has to be an easier way to do this 🤯 a few weeks later, I was introduced to Clay - and everything clicked."
Shvevyah Hogue
Sales Assistant at xBound.ai
"Clay is the sickest tool I've ever used in sales and it's not even sorta close ...
Kellen Casebeer
Founder The Deal Lab
"I'm running outbound strategy and tried using Clay to enrich account data. WHAT A MAGICAL TOOL!"
Tuongvan Le
Head of Marketing @Rutter
"Clay is actually the cheapest employee you'll ever hire and you're getting hung up on credits to realize it. Clay is essentially a workflow tool that brings together all of your favorite data providers into one workflow."
Eric Nowoslawski
Founder Growth Engine X
"I'm obviously biased, but I think Clay is easily the most powerful tool in sales. Like, it's not even close."
Patrick Spychalski
Co-Founder at TheKiln
"I just want to say Clay is working exactly like I always wanted something to, and this will save me hours a week ... thank you SO much"
Andrea Popova
CEO CPDG
"Clay solves the biggest outbound problem in the last 10 years: the quality of your list relative to the time and cost required to build it."
Jacob Tuwiner
Founder at Sculpted
"Clay is actually the cheapest employee you'll ever hire and you're getting hung up on credits to realize it. Clay is essentially a workflow tool that brings together all of your favorite data providers into one workflow."
Eric Nowoslawski
Founder Growth Engine X
"I'm obviously biased, but I think Clay is easily the most powerful tool in sales. Like, it's not even close."
Patrick Spychalski
Co-Founder at TheKiln
"I just want to say Clay is working exactly like I always wanted something to, and this will save me hours a week ... thank you SO much"
Andrea Popova
CEO CPDG
"Clay solves the biggest outbound problem in the last 10 years: the quality of your list relative to the time and cost required to build it."
Jacob Tuwiner
Founder at Sculpted