Customer stories | Clay.com

Our customer stories

Learn how leading GTM teams use Clay to grow faster.

Anthropic

Anthropic uses Clay to auto-enrich and score huge numbers of inbound leads, saving hours of manual work.

3X improvement

in data enrichment rate

Anthropic

“Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution.”

Adam Wall

Head of Sales Operations

Verkada

Verkada uses Clay to target niche audiences for ABM and LinkedIn ad campaigns.

Automated

scraping and personalization

Verkada

"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research."

Davide Grieco

Director of Growth

Coverflex

Coverflex uses Clay to monitor their entire TAM for intent signals and automatically trigger outbound emails.

Unlimited time saved

by automating all manual work

Coverflex

"With Clay, a workflow tool, and an external database, we’ve created an internal Zoominfo that has everything that we need and generates more than 400 demos a month."

Pedro Azevedo

Growth & Advisor

Notion

Notion uses Clay to research and vet companies for approvals to their startup program.

40% increase

in auto-approval rate

Notion

“Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40% - with no manual work needed.”

Josh Kim

Head of Growth Programs

First Round Capital

First Round Capital uses Clay to auto-enrich and update 220k+ CRM contacts to track changes in contact info, employment, and more.

220k+ CRM contacts

automatic enrichment

First Round Capital

“Out of 220,000 contacts in our Salesforce CRM, our Clay workflow auto-updated the company and title for 60,000 of them - that’s almost 30%”

Ryan Donnon

Director of IT

Sendoso

Sendoso uses Clay to run their best performing automated outbound campaigns, based on job changes, stalled deals, and more.

$1 million generated

in outbound pipeline

Sendoso

“Automating mundane tasks with Clay allows sales teams to focus on prioritized selling and intent signals, optimizing the limited hours available each day for more critical and impactful activities.”

Kris Rudegraap

Co-CEO

Love from enterprise

Leading enterprise companies trust us!

Open AI

"Clay's multi-source data enrichment paired with customized GPT prompts offers powerful combination of AI and data orchestration for GTM teams.”

Keith Jones

GTM System Lead

Vanta

"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling."

Stevie Case

CRO

Ramp

"I love using and working with Clay because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack."

David Bulmer

Sales Ops

Mutiny

"Our team is obsessed with Clay - we use it for data enrichment, cold outbound, and creating personalized messaging at scale. With Clay, our BDRs work smarter, not harder."

Ryan Narod

Head of Marketing

ClickUp

“Demand generation at scale needs to be programmatic, automated and high quality. Clay helps us make that happen by cutting down manual work and maximizing human touches for millions of leads [...]”

Tommy Wang

Chief Business Officer

Baseten

"Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn’t be calling people as much, because it’s hard to get good phone numbers. We wouldn’t be emailing as much, because we’d be likely to bounce or go to spam."

Julien Reiman

Head of Sales

Trusted by 100,000 leading GTM teams

Help your team automate data enrichment & outreach

Go from idea to outreach in minutes for any campaign: inbound, outbound, expansion, or retention.

Talk to a GTM Engineer

More love from our customers & community

Wall of love

"From data sourcing to prompt engineering to creating AI formulas and hyper-personalized emails, Clay enables you to do everything within one platform while seamlessly integrating CRMs and email sequencing tool"

Lydia Daniel

SDR at Connection Silicon Valley

"Random shout out to the Clay team for having the #1 customer success team of any tool I've ever used. They are unreasonably great."

Collin Stewart

CEO Predictable Revenue

"Prediction: in the next 1-2 years, if you want to land a sales job you will need to submit a Loom of you building a Clay sequence from scratch"

Xavier Caffrey

Founder OneWay

"We've been using Clay for the past 18+ months now, and it's completely changed the way we run our marketing agency. If you're a no/low-code marketer (or you want to become one), start using Clay

Brian Swichkow

Co-Founder One Inc Cooperative

"From data sourcing to prompt engineering to creating AI formulas and hyper-personalized emails, Clay enables you to do everything within one platform while seamlessly integrating CRMs and email sequencing tool"

Lydia Daniel

SDR at Connection Silicon Valley

"Random shout out to the Clay team for having the #1 customer success team of any tool I've ever used. They are unreasonably great."

Collin Stewart

CEO Predictable Revenue

"Prediction: in the next 1-2 years, if you want to land a sales job you will need to submit a Loom of you building a Clay sequence from scratch"

Xavier Caffrey

Founder OneWay

"We've been using Clay for the past 18+ months now, and it's completely changed the way we run our marketing agency. If you're a no/low-code marketer (or you want to become one), start using Clay

Brian Swichkow

Co-Founder One Inc Cooperative

"One year and a half ago, Clay wasn’t talked about as much.Very few people were making content showcasing its abilities.As soon as I started playing around with it, I knew it was a giant in the making."

Michel Lieben

CEO ColdIQ

"I remember first learning about prospecting and I kept thinking, there has to be an easier way to do this 🤯 a few weeks later, I was introduced to Clay - and everything clicked."

Shvevyah Hogue

Sales Assistant at xBound.ai

"Clay is the sickest tool I've ever used in sales and it's not even sorta close ...

Kellen Casebeer

Founder The Deal Lab

"I'm running outbound strategy and tried using Clay to enrich account data. WHAT A MAGICAL TOOL!"

Tuongvan Le

Head of Marketing @Rutter

"One year and a half ago, Clay wasn’t talked about as much.Very few people were making content showcasing its abilities.As soon as I started playing around with it, I knew it was a giant in the making."

Michel Lieben

CEO ColdIQ

"I remember first learning about prospecting and I kept thinking, there has to be an easier way to do this 🤯 a few weeks later, I was introduced to Clay - and everything clicked."

Shvevyah Hogue

Sales Assistant at xBound.ai

"Clay is the sickest tool I've ever used in sales and it's not even sorta close ...

Kellen Casebeer

Founder The Deal Lab

"I'm running outbound strategy and tried using Clay to enrich account data. WHAT A MAGICAL TOOL!"

Tuongvan Le

Head of Marketing @Rutter

"Clay is actually the cheapest employee you'll ever hire and you're getting hung up on credits to realize it. Clay is essentially a workflow tool that brings together all of your favorite data providers into one workflow."

Eric Nowoslawski

Founder Growth Engine X

"I'm obviously biased, but I think Clay is easily the most powerful tool in sales. Like, it's not even close."

Patrick Spychalski

Co-Founder at TheKiln

"I just want to say Clay is working exactly like I always wanted something to, and this will save me hours a week ... thank you SO much"

Andrea Popova

CEO CPDG

"Clay solves the biggest outbound problem in the last 10 years: the quality of your list relative to the time and cost required to build it."

Jacob Tuwiner

Founder at Sculpted