Enrich, score, and message inbound leads automatically

Use Clay like our biggest customers to fix your speed to lead issues. Connect with webforms to enrich and message inbound leads on auto-pilot, synced with Hubspot, Marketo, or Salesforce.

Focus your team on high priority inbound accounts

Clay can enrich every inbound lead with relevant information directly in your CRM, helping your SDRs focus on closing the right deals.

Connect to any inbound lead form in seconds

Link forms from your website, signup flow, newsletter, webinars, demo page, and more to Clay to sync and enrich your leads in real-time.

Fill missing data gaps

Struggling with missing or misspelled fields from your lead forms? Clay can start with basic info and format and fill in the rest—whether turning personal emails to work emails, filling in firmographic data, or more.

Identify the highest priority inbound leads

Sort for the leads that best fit your ICP via any kind of data enrichment you can imagine. Find their employment details, company tech stack, recent fundraising data or any custom prompt with our AI research agent.

Send leads the right message in real-time

Automatically message leads with content relevant to their use case and customer fit. Score your best prospects for 1-1 outreach from your sales team.

Enrich inbound leads on auto-pilot for a better CRM

Sync your CRMs to Clay to enrich inbound leads on auto-pilot using 100+ enrichment tools to fill missing gaps in your CRM and increase data quality.
workflow view showing how Clay can connect to different CRMs to enrich inbound leads on auto-pilot
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Scan your CRM list for signals in real-time

Leverage website intent data to identify and engage your ideal customers at the exact moment they're ready to buy.
Leverage website intent data to identify and engage your ideal customers at the exact moment they're ready to buy.

Jumpstart with our templates

Check our templates to kick-start your outbound journey.

See all templates

Turn Google Maps listings into a target account list with contacts and emails

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Turn Google Maps listings into a target account list with contacts and emails

Get Facebook, LinkedIn, and Google ads for any company with just a URL

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Get Facebook, LinkedIn, and Google ads for any company with just a URL

Capture screenshots of past home pages or pricing pages from Wayback Machine

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Capture screenshots of past home pages or pricing pages from Wayback Machine

Enrich webinar attendees with verified emails, LinkedIn profiles, and company details

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Enrich webinar attendees with verified emails, LinkedIn profiles, and company details

Get a list of a company’s or competitor’s top customers using just their URL

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Get a list of a company’s or competitor’s top customers using just their URL

Learn with our resources

Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.

How Clay uses Clay to automate inbound lead outreach at scale

Go-to-market teams know how crucial it is to reach out to inbound leads quickly, with messaging that resonates. Learn how to automate your inbound lead outreach process at scale.

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Set up your full inbound sales process on Clay

Discover how to streamline your inbound sales process using Clay. This article outlines easy-to-follow methods for better lead handling and improved sales efficiency.

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The best B2B email list providers of 2024 [with test results]

Learn about the best B2B email list provider for finding and enriching work emails based on our comprehensive test. Contenders include Prospeo, Dropcontact, Findymail, Datagma, Hunter, and more.

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AI lead generation

This is the most comprehensive guide on the Internet about how to use AI for your B2B lead generation efforts. With our AI lead generation workflows—including finding leads, enriching them, and sending personalized emails—you can skyrocket your cold outreach success.

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