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Designed for GTM thought leaders

Clay for Creators is a program that supports the next wave of go-to-market content creators. Get resources ranging from affiliate revenue to personal ad sponsorship.
Become a Clay creator
Customized, production grade content assets
20% revenue share for referred Clay customers
Exclusive Slack community of 300+ Clay creators
Clay Credits and LinkedIn Thought Leadership Ad spend
Prioritized product feedback and bug fix requests
1

Apply

Apply to join Clay’s Creator Program. You’ll get a special clay.com link that tracks your referrals.
2

Create

Work with Clay to produce thought leading outbound content, access new distribution channels, and collect referrals.
3

Earn

For each of your referrals who become paying customer, we’ll give you 20% of the revenue for 12 months.

Join a network of industry leaders

As a Clay creator, you'll be in good company. Our top creators are multi-million dollar agency owners, top growth marketers, YouTube influencers, and more!
Brandon Charleson
Becoming a Clay Creator was an absolute no-brainer. You get to join the Clay family, help a great and thriving community, share best-in-class Clay practices, and get rewarded all-in-one. Can’t get much better than that.
Taylor Haren
Clay Creators is a game-changer. They've guided me through the most cutting-edge outbound practices and elevated my brand, achieving remarkable industry visibility. I highly recommend the program to anyone in outbound.
Mark Colgan
Joining Creators isn't just about receiving affiliate revenue. You have a direct line to bleeding-edge outbound resources, Clay's social network and their incredible team.
Alex Fine
I was posting about Clay organically because the product helps me deliver for my business in a way that previously wasn't possible. When I was approached to join the Clay Creators program it was a game changer.
Clay brand asset shaped as a 3D outlined star made out of yellow clayClay brand asset shaped as a 3D outlined star made out of yellow clay

Frequently asked questions

What’s the difference between all the programs?

  • The Clay Creators Program is focused on thought leadership and Clay advocacy. The aim is help you grow your audience through Clay content! – Apply here
  • The Clay Experts Program is designed for mutual growth with agencies that offer top-notch Clay service. – Apply here
  • The Clay Enterprise Partner program is our most elite partnership program with active co-marketing and co-selling initiatives
  • The Clay Club Hosts program supports passionate, natural leaders in bringing together and growing their local GTM communities, starting with existing Clay users. – Join the club.

A customer used my link but I don’t see them on my Rewardful portal / they didn’t receive 3,000 credits. What’s going on here?

In order for customers to get attributed to you for rev-share and receive 3,000 credits, they must:

  1. Visit clay.com using your unique referral link from Rewardful
  2. Not clear the mandatory cookies used to tag you as the referrer
  3. Use the same browser from visit to signup
  4. Become a paying customer

If all of the above conditions were met but you are still missing attribution, please fill out this form: https://clayhq.typeform.com/to/pV2u1kxs#intercom_id=xxxxx

You will need to prepare:

  • The referred customers email associated with Clay
  • new signup workspace #
  • referrer name
  • Your unique referral code from Rewardful
  • A screenshot of your conversation with the customer confirming their intention to be referred by you

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I never received an invite to the rev-share portal — can I please get another one?

Please check your spam folder for an email from “rewardful.com”. If there’s nothing there, please email lele.xu@clay.com with the subject “[Your name] - Rewardful invite needed”

How long does it take to get affiliate revenue into my account?

We have a default 30 day waiting period. This is used to prevent paying commissions to sales that may be refunded. You will see these in the ‘Pending Commissions’ category.

After your affiliate payment has passed the 30 day waiting period and we review / approve payout, your payment will be deposited to the Paypal account associated. We review and approve payouts on a weekly basis.

A customer signed up but forgot to use my referral link — what can I do?

As a part of our policy, we unfortunately do not retro-actively attribute revenue for forgotten sign-ups or sign-ups that occurred prior to creator program membership.

Our apologies for the inconvenience.

I’d love to make Clay-related content — could I have some credits / temporary feature access to do so?

Per policy, we do not provide free credits or premium feature access for our programs.

However, we can provide temporary access and one-time credits on a case-by-case basis for certain marketing campaigns or for testing use cases.

Please email social@clay.com with your content or testing idea and desired access and we’ll be in touch with what we can do! :)

Can I get a discount?

We do not offer product discounts to our creators at this time. However, many of our creators and experts make meaningful money from the 20% affiliate rev-share program