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Designed for GTM thought leaders

Clay for Creators is a program that supports the next wave of go-to-market content creators. Get resources ranging from affiliate revenue to personal ad sponsorship.
Become a Clay creator
Customized, production grade content assets
20% revenue share for referred Clay customers
Exclusive Slack community of 300+ Clay creators
Clay Credits and LinkedIn Thought Leadership Ad spend
Prioritized product feedback and bug fix requests
1

Apply

Apply to join Clay’s Creator Program. You’ll get a special clay.com link that tracks your referrals.
2

Create

Work with Clay to produce thought leading outbound content, access new distribution channels, and collect referrals.
3

Earn

For each of your referrals who become paying customer, we’ll give you 20% of the revenue for 12 months.

Join a network of industry leaders

As a Clay creator, you'll be in good company. Our top creators are multi-million dollar agency owners, top growth marketers, YouTube influencers, and more!
Brandon Chaleson
Becoming a Clay Creator was an absolute no-brainer. You get to join the Clay family, help a great and thriving community, share best-in-class Clay practices, and get rewarded all-in-one. Can’t get much better than that.
Taylor Haren
Clay Creators is a game-changer. They've guided me through the most cutting-edge outbound practices and elevated my brand, achieving remarkable industry visibility. I highly recommend the program to anyone in outbound.
Mark Colgan
Joining Creators isn't just about receiving affiliate revenue. You have a direct line to bleeding-edge outbound resources, Clay's social network and their incredible team.
Alex Fine
I was posting about Clay organically because the product helps me deliver for my business in a way that previously wasn't possible. When I was approached to join the Clay Creators program it was a game changer.
Clay brand asset shaped as a 3D outlined star made out of yellow clayClay brand asset shaped as a 3D outlined star made out of yellow clay

Frequently asked questions

What makes someone an ‘ideal’ candidate for the Creators Program?

You’re already knowledgeable in Clay and actively engage with our product. You’re comfortable creating and posting content regularly on social platforms, especially LinkedIn, and already have an audience focused on marketers, sales, and ops. Maybe you’re a freelancer or agency lead already using Clay with your clients. Or maybe you’re an SDR, AE, RevOps leader integrating Clay into your enterprise GTM motion. Creators are Claymakers that push the boundary of our product, keep up with our new features, and engage within our ~15,000 Slack community‍

How long does it take to get accepted?

It can take up to a month as we process applications in batches. While you wait, keep building tables and making content! Feel free to re-submit your application if your answers have significantly changed

What are the benefits of being in the Clay Creators Program?

The Creators program is a selective but mighty cohort that gets a 20% carry on 12 months of revenue from all referrals, access to Clay distribution channels (LinkedIn, Newsletter, Blog, and more), custom brand assets, early access to Beta feature, free Clay merch, contests with credit and ad budget prizes, and more!

How many people do you accept?

While we don't have a cap on the program, Clay keeps the bar high for creators. It can take up to a month as we process applications in batches. While you wait, keep building tables and making content! Feel free to re-submit your application if your answers have significantly changed.