| Data enrichment Find and enrich data from 3rd-party sources | ||||
|---|---|---|---|---|
Find and enrich data from 150+ providers | Included Free plan does not include phone number enrichment | Included | Included | Included |
Run multi-provider waterfalls | Included | Included | Included | Included |
Enrich with Claygent Clay's AI agent with access to web research. Generate custom data points with AI Enrich with ClaygentClay's AI agent with access to web research. Generate custom data points with AI | Included | Included | Included | Included |
Bring your own API key | Included | Included | Included | Included |
Exclude companies/people from search | Not included | Included | Included | Included |
Run enrichment in bulk Enrich more than 50K records at once Run enrichment in bulkEnrich more than 50K records at once | Not included | Not included | Not included | Included |
Company/people/job data in bulk Purchase company, people, and job enrichment data in bulk for extra savings Company/people/job data in bulkPurchase company, people, and job enrichment data in bulk for extra savings | Not included | Not included | Not included | Add-on |
| Signals Find and act on 1st-party and 3rd-party signals | ||||
Job change signals Get signals on job change, promotions, and new hires Job change signalsGet signals on job change, promotions, and new hires | Not included | Included | Included | Included |
Company news signals | Not included | Included | Included | Included |
Social listening signals | Not included | Included | Included | Included |
Web intent signals | Not included | Not included | Included | Included |
Automate any signal via webhooks | Not included | Not included | Included | Included |
| Integrations Connect Clay to your entire tech stack | ||||
HTTP API integrations See examples of HTTP API integrations HTTP API integrationsSee examples of HTTP API integrations | Not included | Not included | Included | Included |
CRM integrations See the full list of CRMs available via integrations CRM integrationsSee the full list of CRMs available via integrations | Not included | Not included | Included | Included |
Connect to data warehouses Clay has native integrations with Snowflake, Fivetran, Postgres, Databricks, and BigQuery Connect to data warehousesClay has native integrations with Snowflake, Fivetran, Postgres, Databricks, and BigQuery | Not included | Not included | Not included | Included |
| Workflow orchestration Automate and scale workflows | ||||
Customize agents with Claygent builder | Included | Included | Included | Included |
Launch email campaigns Launch email campaigns natively in Clay or via integrations with email campaign providers Launch email campaignsLaunch email campaigns natively in Clay or via integrations with email campaign providers | Included Free users can send emails with Clay sequencer. Sending to an external sequencer requires a paid plan | Included | Included | Included |
Custom functions (coming soon) | Not included | Included | Included | Included |
Schedule recurring enrichment runs | Not included | Included | Included | Included |
Push audiences to ads platforms Send ads audiences to LinkedIn and Meta Push audiences to ads platformsSend ads audiences to LinkedIn and Meta | Not included | Not included | Includes 1 Ads audience | Includes 2 Ads audiences, more via add-on |
Source sync frequency | 1 day | 1 day | 1 day | 15 min |
Unlimited data via Audiences Combine enrichments, signals, and CRM data to create high-intent audiences in one place Unlimited data via AudiencesCombine enrichments, signals, and CRM data to create high-intent audiences in one place | Not included | Not included | Not included | Included |
| Platform and administration Use Clay securely at scale | ||||
Table version history Saves point-in-time snapshots of your table configuration for up to 1 or 6 months depending on your plan, so you can track and restore table history over time Table version historySaves point-in-time snapshots of your table configuration for up to 1 or 6 months depending on your plan, so you can track and restore table history over time | Not included | 1 month | 1 month | 6 months |
Tables and users per workspace | Unlimited | Unlimited | Unlimited | Unlimited |
Row limit per table | 200 | 50K | 50K | 50K With auto-deletion |
Role based access control (RBAC) | Not included | Not included | Not included | Included Advanced role-based access control includes workbook-level credit budget and viewer roles |
Single sign-on (SSO) | Not included | Not included | Add on | Included |
Custom CSA and DPA Cloud Services Agreement and Data Processing Agreement Custom CSA and DPACloud Services Agreement and Data Processing Agreement | Not included | Not included | Not included | Included |
| Credits economics Use, buy, and track credits with flexibility | ||||
Get all credits up front (annual plans) | Included | Included | Included | Included |
Credit reporting dashboard | Included | Included | Included | Included |
Rollover credits | Not included | Up to 1 month’s credits 15% of annual credits | Up to 1 month’s credits 15% of annual credits | Custom |
Credit top-ups | Not included | Buy more at a 30% premium | Buy more at a 30% premium | Buy more at custom price |
Workbook-level credit budget | Not included | Not included | Not included | Included |
| Customer success Access best-in-class support and services | ||||
Priority support queue | Not included | Not included | Priority queue | Dedicated Slack channel |
Dedicated growth strategist (CSM) Clay's version of a CSM - your go-to partner for onboarding you to Clay, training your team, sharing best practices, new product features and brainstorming your Clay roadmap Dedicated growth strategist (CSM)Clay's version of a CSM - your go-to partner for onboarding you to Clay, training your team, sharing best practices, new product features and brainstorming your Clay roadmap | Not included | Not included | Not included | Included |
Onboarding & co-building | Not included | Not included | Not included | Included |
Bi-annual business review | Not included | Not included | Not included | Included |
Flexible pricing: build your data stack, your way
All in one
Access 100+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!
No middle-men
We never white-label or overcharge you to use data providers on Clay. Instead, we let you go to the source: directly access providers at wholesale prices. Understand exactly what providers your data is coming from, try them out, and adjust as needed.
Save as you grow
Grow with Clay to unlock increasingly big savings! The higher your Clay plan is, the lower your cost per credit will be. Our Pro plan is up to 7x cheaper than our starter plan.
Estimate your credits usage
Calculate how many credits you will need to get your team all the data they need
What our customers say about us...
FAQ
What is Clay?
Clay helps go-to-market teams up level their data enrichment and automate personalized outreach. You can start with a list of leads, either prospected through Clay or from your own CRM, and follow the steps below.
Step 1: Basic Data Enrichment & Cleaning
Clay combines 75+ data enrichment tools into one marketplace, resulting in superior data coverage and quality—on anything from contact information to company firmographics. Our customers have tripled data coverage vs. providers like Zoominfo while cutting costs by a magnitude of ten or twenty.
Step 2: AI Data Enrichment
We enable you to use AI to do research that previously required manual SDR work, including reading and analyzing webpages, PDFs, and Google searches for specific information.
Step 3: Automated Outreach
Once you’ve nailed your data enrichment, you can use AI to craft relevant, compelling messaging based on that data. Everything syncs back to your CRM, allowing your team to go from campaign idea to execution in seconds.
What kinds of companies uses Clay?
We serve GTM teams of all sizes, ranging from large enterprise companies to SMBs, startups, solo founders, outbound agencies, and more. We have thousands of users and hundreds of paying customers, including Ramp, Pave, Verkada, and more.
Who on my team should use Clay?
Here are a few typically successful team setups we’ve seen with Clay.
At enterprise companies:
- GTM leaders decide the criteria for lead enrichment, segmentation, and outreach
- A GTM operations team member implements the above criteria into Clay. (Clay is the team’s “enrichment layer,” which syncs to the CRM to keep data live and accurate).
- SDRs do not interface directly with Clay. Instead, they benefit from already-curated leads, enriched data, personalizations in their CRMs.
- For example, one client’s SDRs simply click a button in Salesforce to fetch enriched data from Clay, including relevant a company summary, relevant contacts, and a draft message.
At startups, a growth lead often implements Clay and runs all of the company’s outreach single-handedly. Once the company reaches some level of volume, these startups hire a sales team member to help with live conversations.
At outbound agencies, one founder often sets up and runs Clay campaigns on behalf of many clients.
What tools does Clay replace for me?
Clay can replace your prospecting, data enrichment, and AI message drafting tools. We don’t replace email sending tools or CRMs (we integrate with them!)
Many people run successful campaigns using just Clay, an email sending tool, and a CRM.
You can continue to use any tools you have subscriptions to in Clay.
What common use cases can I accomplish in Clay?
Build lists from CSVs or 10+ prospecting sources including free access to companies, people, and open jobs data.
Enrich data with 100+ enrichment tools for superior data quality and coverage as compared to relying on just one tool.
Use AI to scrape websites, do unstructured research that previously required SDRs, and draft messages.
Teams commonly also use Clay to automate outbound lead generation campaigns, CRM enrichment, inbound lead scoring and outreach, and more.






































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