Trusted by 100,000 leading GTM teams of all sizes
Run your workflows as flexibly as you would manually
Capabilities
Look for mobile numbers only if you don’t find work emails
AI formulas let you easily cascade your enrichment workflows to look for more expensive data points, like mobile numbers, only when you really need them.
Use different providers to enrich different kinds of companies
Individual data providers often excel at enriching specific types of companies: they may specialize by region, industry, or more. With AI formulas, you can automatically use the best-fit provider to enrich any given company.
Only enrich leads that meet your baseline ICP criteria
Many accounts and leads in your lists won’t meet your baseline criteria for enrichment. Enrich only the lead that are like your best-fit customers to save time and money.
How the AI Formula generator works
Concatenate data from separate list objects
Combine a prospect’s experiences, education, and more into a single data point.
Run columns conditionally
Only run certain rows when specific conditions are met to conserve credits and work more efficiently.
Clean or format data
Remove null or incomplete results from your data tables to keep your sources of truth as clean as possible.
Unlock the power of AI formulas in Clay
AI formulas are credit-free ways to get AI to help you generate custom code in your table that can format, clean, and reshape your data exactly how you want it.
Anthropic uses Clay to improve lead scoring with custom fields
Format and clean any data you want, without limits
title of job posting
phone number
Company bio
date and time
...