Flexibly run any workflows based on conditional logic

Different accounts and leads require different enrichment steps. Use Clay to conditionally run workflows - using plain English language.

Clay signals UI

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Run your workflows as flexibly as you would manually

See common use case examples below

Capabilities

Clay AI formula to help users run enrichments only if certain conditions are met

Look for mobile numbers only if you don’t find work emails

AI formulas let you easily cascade your enrichment workflows to look for more expensive data points, like mobile numbers, only when you really need them.

Visual example of a multi-condition Clay AI formula

Use different providers to enrich different kinds of companies

Individual data providers often excel at enriching specific types of companies: they may specialize by region, industry, or more. With AI formulas, you can automatically use the best-fit provider to enrich any given company.

Clay AI formula to enrich contacts only if they meet the user's ICP profile

Only enrich leads that meet your baseline ICP criteria

Many accounts and leads in your lists won’t meet your baseline criteria for enrichment. Enrich only the lead that are like your best-fit customers to save time and money.

Clay AI formula to search different job titles depending on employee count number.

Search for different contact titles based on company size

Your buyers and champions may have different titles depending on their company size, industry, or more. Adjust your people searches automatically based on these variable variables.

Track job changes
Track new hires
Track job promotions
Update your CRM in real time

How the AI Formula generator works

Concatenate data from separate list objects

Combine a prospect’s experiences, education, and more into a single data point.

Run columns conditionally

Only run certain rows when specific conditions are met to conserve credits and work more efficiently.

Clean or format data

Remove null or incomplete results from your data tables to keep your sources of truth as clean as possible.

Unlock the power of AI formulas in Clay

AI formulas are credit-free ways to get AI to help you generate custom code in your table that can format, clean, and reshape your data exactly how you want it.

Watch lesson

Anthropic uses Clay to improve lead scoring with custom fields

Read case study
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Format and clean any data you want, without limits

Normalize

title of job posting
Normalize

phone number
Normalize

Company bio
Normalize

date and time
Summarize press announcement
Normalize
first and last name
Summarize
company mission
Normalize
...