Flexible, risk-free pricing

Access 100+ data providers, web scraping, and AI message drafting in one place with Clay credits - no subscriptions needed.

trusted by 200,000 leading gtm teams:
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Hackathon
A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
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Case study
Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
CRO
Stevie Case
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Case study
Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Alexander DeMoulin - GTM Ops at Intercom
Director of GTM Ops
Alexander DeMoulin
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Hackathon
Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
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Case study
Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
Revenue Strategy & Data
Scotty Huhn
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Case study
"Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before."
Growth
Raman Khanna
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Case study
Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.
Head of Sales Operations
Adam Wall
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Case study
Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
Ryan Narod, VP, Corporate & Integrated Marketing – Rippling
VP, Corporate Integrated Marketing
 Ryan Narod
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Case study
Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.
Marketing Operations
Kyle Ketchum
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Case study
Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.
Director of Growth
Davide Grieco
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Data enrichment
Find and enrich data from 3rd-party sources
Find and enrich data from 150+ providers
Included

Free plan does not include phone number enrichment

Included
Included
Included
Run multi-provider waterfalls
Included
Included
Included
Included
Enrich with Claygent

Clay's AI agent with access to web research. Generate custom data points with AI

Enrich with Claygent

Clay's AI agent with access to web research. Generate custom data points with AI

Included
Included
Included
Included
Bring your own API key
Included
Included
Included
Included
Exclude companies/people from search
Not included
Included
Included
Included
Run enrichment in bulk

Enrich more than 50K records at once

Run enrichment in bulk

Enrich more than 50K records at once

Not included
Not included
Not included
Included
Company/people/job data in bulk

Purchase company, people, and job enrichment data in bulk for extra savings

Company/people/job data in bulk

Purchase company, people, and job enrichment data in bulk for extra savings

Not included
Not included
Not included
Add-on
Signals
Find and act on 1st-party and 3rd-party signals
Job change signals

Get signals on job change, promotions, and new hires

Job change signals

Get signals on job change, promotions, and new hires

Not included
Included
Included
Included
Company news signals
Not included
Included
Included
Included
Social listening signals
Not included
Included
Included
Included
Web intent signals
Not included
Not included
Included
Included
Automate any signal via webhooks
Not included
Not included
Included
Included
Integrations
Connect Clay to your entire tech stack
HTTP API integrations

See examples of HTTP API integrations

HTTP API integrations

See examples of HTTP API integrations

Not included
Not included
Included
Included
CRM integrations

See the full list of CRMs available via integrations

CRM integrations

See the full list of CRMs available via integrations

Not included
Not included
Included
Included
Connect to data warehouses

Clay has native integrations with Snowflake, Fivetran, Postgres, Databricks, and BigQuery

Connect to data warehouses

Clay has native integrations with Snowflake, Fivetran, Postgres, Databricks, and BigQuery

Not included
Not included
Not included
Included
Workflow orchestration
Automate and scale workflows
Customize agents with Claygent builder
Included
Included
Included
Included
Launch email campaigns

Launch email campaigns natively in Clay or via integrations with email campaign providers

Launch email campaigns

Launch email campaigns natively in Clay or via integrations with email campaign providers

Included

Free users can send emails with Clay sequencer. Sending to an external sequencer requires a paid plan

Included
Included
Included
Custom functions (coming soon)
Not included
Included
Included
Included
Schedule recurring enrichment runs
Not included
Included
Included
Included
Push audiences to ads platforms

Send ads audiences to LinkedIn and Meta

Push audiences to ads platforms

Send ads audiences to LinkedIn and Meta

Not included
Not included
Includes 1 Ads audience
Includes 2 Ads audiences, more via add-on
Source sync frequency
1 day
1 day
1 day
15 min
Unlimited data via Audiences

Combine enrichments, signals, and CRM data to create high-intent audiences in one place

Unlimited data via Audiences

Combine enrichments, signals, and CRM data to create high-intent audiences in one place

Not included
Not included
Not included
Included
Platform and administration
Use Clay securely at scale
Table version history

Saves point-in-time snapshots of your table configuration for up to 1 or 6 months depending on your plan, so you can track and restore table history over time

Table version history

Saves point-in-time snapshots of your table configuration for up to 1 or 6 months depending on your plan, so you can track and restore table history over time

Not included
1 month
1 month
6 months
Tables and users per workspace
Unlimited
Unlimited
Unlimited
Unlimited
Row limit per table
200
50K
50K
50K
With auto-deletion
Role based access control (RBAC)
Not included
Not included
Not included
Included

Advanced role-based access control includes workbook-level credit budget and viewer roles

Single sign-on (SSO)
Not included
Not included
Add on
Included
Custom CSA and DPA

Cloud Services Agreement and Data Processing Agreement

Custom CSA and DPA

Cloud Services Agreement and Data Processing Agreement

Not included
Not included
Not included
Included
Credits economics
Use, buy, and track credits with flexibility
Get all credits up front (annual plans)
Included
Included
Included
Included
Credit reporting dashboard
Included
Included
Included
Included
Rollover credits
Not included
Up to 1 month’s credits
15% of annual credits
Up to 1 month’s credits
15% of annual credits
Custom
Credit top-ups
Not included
Buy more at a 30% premium
Buy more at a 30% premium
Buy more at custom price
Workbook-level credit budget
Not included
Not included
Not included
Included
Customer success
Access best-in-class support and services
Priority support queue
Not included
Not included
Priority queue
Dedicated Slack channel
Dedicated growth strategist (CSM)

Clay's version of a CSM - your go-to partner for onboarding you to Clay, training your team, sharing best practices, new product features and brainstorming your Clay roadmap

Dedicated growth strategist (CSM)

Clay's version of a CSM - your go-to partner for onboarding you to Clay, training your team, sharing best practices, new product features and brainstorming your Clay roadmap

Not included
Not included
Not included
Included
Onboarding & co-building
Not included
Not included
Not included
Included
Bi-annual business review
Not included
Not included
Not included
Included

Flexible pricing: build your data stack, your way

All in one

Access 100+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!

No middle-men

We never white-label or overcharge you to use data providers on Clay. Instead, we let you go to the source: directly access providers at wholesale prices. Understand exactly what providers your data is coming from, try them out, and adjust as needed.

Save as you grow

Grow with Clay to unlock increasingly big savings! The higher your Clay plan is, the lower your cost per credit will be. 
Our Pro plan is up to 7x cheaper than our starter plan.

Estimate your credits usage

Calculate how many credits you will need to get your team all the data they need

What our customers say about us...

FAQ

What is Clay?

What kinds of companies uses Clay?

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What common use cases can I accomplish in Clay?