How Much Did Pigment Raise? Funding & Key Investors

Date
March 31, 2025
Pigment

Total amount raised

$396 Millions

Latest funding date

Pigment

Location

Title

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Pigment has successfully raised significant funding over multiple rounds, positioning itself as a key player in the integrated business planning space. The platform offers real-time data integration and collaborative planning solutions tailored for various business teams.

Keep reading to explore the intricacies of Pigment's fundraising journey and the investors backing this innovative platform.

What Is Pigment?

Pigment is an integrated business planning platform that leverages AI to enhance business planning and decision-making processes. Founded by Eléonore Crespo and Romain Niccoli, Pigment has its headquarters in Paris, France.

The platform offers features like real-time data integration, collaborative planning, and scalable models to support various business needs. Pigment's solutions cater to different teams, including Finance, Sales, HR, and Supply Chain.

With a growing team of dedicated employees, Pigment continues to innovate and provide valuable tools for businesses worldwide. The company has garnered attention for its robust platform and customer-centric approach.

How Much Funding Has Pigment Raised?

  1. Seed Round
    • Amount Raised: Not publicly disclosed
    • Date: October 2019
    • Lead Investors: Not publicly disclosed
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To kickstart the development of Pigment's integrated business planning platform.
  2. Series A
    • Amount Raised: $25.9M
    • Date: December 2020
    • Lead Investors: Blossom Capital
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To expand the platform's capabilities and scale the team.
  3. Series B
    • Amount Raised: $73M
    • Date: November 2021
    • Lead Investors: Greenoaks
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To enhance product features and accelerate market penetration.
  4. Series B
    • Amount Raised: $65M
    • Date: September 2022
    • Lead Investors: IVP, Meritech Capital Partners
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To support rapid growth and expand into new markets.
  5. Series C
    • Amount Raised: $88M
    • Date: June 2023
    • Lead Investors: ICONIQ Growth
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To fuel the adoption of Pigment's platform and drive innovation.
  6. Series D
    • Amount Raised: €133M ($145M)
    • Date: April 2024
    • Lead Investors: ICONIQ Growth
    • Valuation at Round: Over $1 billion
    • Motivation Behind the Round: To expand North American presence and invest in generative AI.

Total Amount Raised: $396.9M

Current Valuation: Over $1 billion

Key Investors

  • ICONIQ Growth
    • Details: ICONIQ Growth is a global investment firm that focuses on high-growth technology companies. They led Pigment's Series D and Series C funding rounds.
    • Investment Focus Areas: Technology, SaaS, Fintech
    • Notable Investments: Snowflake, Datadog, Zoom
  • IVP
    • Details: IVP is a later-stage venture capital and growth equity firm. They have been a historic investor in Pigment, participating in multiple funding rounds.
    • Investment Focus Areas: Technology, Enterprise Software, Consumer Internet
    • Notable Investments: Slack, Twitter, Snap
  • Meritech Capital Partners
    • Details: Meritech Capital Partners specializes in late-stage venture capital investments. They have consistently supported Pigment through various funding rounds.
    • Investment Focus Areas: Technology, SaaS, Healthcare
    • Notable Investments: Facebook, Salesforce, Tableau
  • Greenoaks
    • Details: Greenoaks is a global investment firm that invests in technology companies across various stages. They have been a key investor in Pigment's growth.
    • Investment Focus Areas: Technology, Consumer, Fintech
    • Notable Investments: Brex, Robinhood, Stripe
  • Felix Capital
    • Details: Felix Capital is a venture capital firm focused on digital lifestyle and technology companies. They have participated in multiple funding rounds for Pigment.
    • Investment Focus Areas: Digital Lifestyle, Technology, Consumer
    • Notable Investments: Goop, Farfetch, Deliveroo

What's Next for Pigment?

Pigment stands at the cusp of significant opportunities, driven by its expansion into the enterprise market and the integration of generative AI. With a tripled annual recurring revenue and a doubled customer base, the potential for growth is immense. The company’s collaborations with consulting firms and its strong presence in North America further bolster its market position.

Future fundraising seems promising, given the investor confidence demonstrated in the recent Series D round. This financial backing will likely support Pigment’s continued innovation and market expansion. However, challenges such as maintaining rapid growth, ensuring platform scalability, and staying ahead of competitors remain critical. Effective integration of generative AI will be essential to meet evolving user needs and expectations.

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