Total amount raised
Latest funding date
Location
Nicole Baer is the Chief Marketing Officer (CMO) at Carta, a company known for its innovative equity and fund management solutions. As CMO, she oversees marketing globally across all markets, products, and businesses, driving adoption of Carta's ERP for private capital—a platform bringing efficiency, automation, and transparency to an industry long constrained by manual processes and disconnected systems.
Who is the CMO of Carta?
With a rich background in marketing and operational leadership, Nicole Baer brings extensive cross-industry experience to her role as Chief Marketing Officer at Carta. Prior to joining Carta, she held marketing and operational leadership roles at Logitech, Zendesk, and Aon, and founded two successful marketing advisory firms. At Carta, she is responsible for the Carta brand; demand generation including integrated, digital, and field marketing; product marketing; go-to-market innovation; policy; data storytelling; communications including media relations, social channels, and internal comms; partner marketing; and content strategy. Nicole also serves on the board of Give One Dollar a Day, an organization that aims to ease the financial burden of families with critically ill children in the Bay Area.
Work History
Nicole Baer's work history reflects a career built across marketing, operations, and investment, with leadership roles spanning multiple industries. Here is a detailed list of her positions:
- Carta - CMO (April 2024 to Present)
- Backblaze - GTM Advisor (February 2026 to Present)
- Todd and Rahul Capital - Limited Partner (January 2025 to Present)
- SyQuest - Public Relations Specialist (September 1997 to June 1998)
Education History
Nicole Baer holds a Master of Business Administration from the Haas School of Business at the University of California, Berkeley, as well as a BA with honors in English and American Literature from UC Santa Barbara. This combination of business and humanities education has shaped her strategic and creative approach to marketing leadership.
When did Nicole Baer join Carta?
Nicole Baer assumed the role of Chief Marketing Officer at Carta in April 2024. In this capacity, she leads the company's global marketing function, encompassing brand, demand generation, product marketing, communications, and content strategy, all in service of driving adoption of Carta's ERP for private capital.
