Who is the CMO of Carta? Jane Alexander’s Bio

Date
September 13, 2024

Jane Alexander is the Chief Marketing Officer (CMO) at Carta, a company known for its innovative equity and fund management solutions. As CMO, she plays a pivotal role in shaping the company's marketing strategy and brand presence. Her leadership is instrumental in driving Carta's mission to democratize ownership and expand the global ownership graph.

Who is the CMO of Carta?

Jane Alexander, Carta CMO – Transforming Private Markets, How to Expand  Your Product Suite, Crucial Productivity Hacks - Fintech Leaders | Podcast  on Spotify

With a rich background in marketing and strategic leadership, Jane Alexander has made significant strides in her career before joining Carta as the Chief Marketing Officer. Her expertise spans various industries, where she has consistently demonstrated her ability to drive growth and enhance brand presence. At Carta, she leverages her extensive experience to further the company's mission of democratizing ownership and expanding the global ownership graph. Her role is crucial in shaping and executing marketing strategies that align with Carta's innovative equity and fund management solutions.

Work History

Jane Alexander's work history is extensive and diverse, showcasing her ability to adapt and excel in various roles across different industries. Here is a detailed list of her previous positions:

  • CapitalG - Partner (2024 to Present)
  • Carta - CMO (2021 to 2023)
  • Carta - Chief of Staff (2019 to 2021)
  • Accel - Investment Team (2018)
  • Sourcegraph - Go-to-Market (2017)
  • SalesforceIQ - RM - EMEA (2016 to 2017)
  • SalesforceIQ - Manager - Sales Development (2015 to 2016)
  • RelateIQ (acquired by Salesforce) - Account Executive (2014 to 2015)
  • BrightEdge - Account Executive (2012 to 2014)

Education History

Jane Alexander's educational background is both impressive and diverse, reflecting her commitment to academic excellence and her broad range of interests. She earned her Master of Business Administration (MBA) from the prestigious Stanford University Graduate School of Business, a program renowned for its rigorous curriculum and emphasis on leadership and innovation. Prior to that, she completed her undergraduate studies at Harvard University, where she obtained a Bachelor's Degree in Psychology. This combination of business acumen and psychological insight has undoubtedly contributed to her strategic thinking and leadership capabilities in her professional career.

When did Jane Alexander join Carta?

Jane Alexander joined Carta on July 1, 2019, initially taking on the role of Chief of Staff. She transitioned to the position of Chief Marketing Officer (CMO) on March 1, 2021, a role she held until December 1, 2023. Throughout her tenure at Carta, Jane has been instrumental in driving the company's marketing strategies and enhancing its brand presence. Her contributions have been pivotal in aligning Carta's innovative equity and fund management solutions with its mission to democratize ownership. In total, Jane Alexander has been with Carta for over four years, showcasing her dedication and impact within the organization.

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