Geraldine Tunnell serves as the Chief Marketing Officer at Dell Technologies, where she is responsible for the global marketing organization strategy and oversees various marketing aspects, including brand, creative, media, product, and field marketing, corporate communications, and environmental, social, and governance initiatives.
Who is the CMO of Dell?
Prior to joining Dell Technologies in 2005, Geraldine Tunnell worked as a management consultant at CapGemini Ernst & Young and in a Silicon Valley startup focused on supply chain management. She holds an MBA from MIT Sloan School of Business and a BA in Economics from the University of Virginia.
Throughout her tenure at Dell, Tunnell has held various marketing roles, including Senior Vice President of Global Field and Partner Marketing and Senior Vice President of Global Consumer & Small Business Marketing. Her work has been driven by the question, "How can we do this better?", emphasizing a commitment to continuous improvement and innovation in marketing strategies for Dell's consumer and small business segments.
Work History
- Dell Technologies, Chief Marketing Officer: 2024 - Present
- Dell Technologies, Senior Vice President Marketing: 2018 - 2024
- Dell Technologies, Senior Vice President Marketing: 2016 - 2018
- Dell Technologies, Vice President, Consumer and Small Business Marketing: 2015 - 2016
- Dell Technologies, Marketing Executive Director, Client Solutions: 2013 - 2015
- Dell Technologies, Brand Marketing Executive Director: 2012 - 2013
- Dell Technologies, Marketing Director, Strategy Group - Commercial Business: 2005 - 2012
- Cap Gemini, Senior Consultant: 2001 - 2003
- Ernst & Young, Senior Consultant: 1998 - 2001
Education History
Geraldine Tunnell's educational background includes a BA in Economics from the University of Virginia, which she obtained between 1994 and 1998. She later pursued an MBA with a focus on Marketing at the prestigious MIT Sloan School of Management, completing her degree between 2003 and 2005. This combination of education in both economics and marketing has provided Tunnell with a strong foundation for her successful career in the marketing industry.
When did Geraldine Tunnell join Dell?
Geraldine Tunnell joined Dell Technologies in 2005, initially serving as Marketing Director for the Strategy Group - Commercial Business. Over the years, she held various marketing roles, eventually becoming the Chief Marketing Officer on March 1, 2024. Tunnell has been with Dell for more than 18 years, contributing to the company's growth and success through her innovative marketing strategies and customer-focused approach.