Mike Lane is the CEO and Founder of Fluency, an innovative ad tech company. With a background that includes co-founding Dealer.com, Lane has leveraged his extensive experience to drive Fluency's rapid growth and success. His leadership style emphasizes solving complex puzzles and building a sustainable, future-focused business.
Who is the CEO of Fluency?
Mike Lane has built a remarkable career in the ad tech industry. He co-founded Dealer.com, where he served as Chief Operations Officer, and later took on the role of Vice President of Strategic Development at Dealertrack Technologies. In 2017, Lane co-founded Fluency, an ad tech company, where he currently serves as CEO. His leadership is characterized by a focus on automation, efficiency, and creating a positive work environment. Lane is also an active board member and investor in several organizations, including Widewail and the Vermont Center for Emerging Technologies.
Work History
Mike Lane's work history includes a series of impressive roles at various companies. Here is a detailed list of his professional journey:
Education History
Mike Lane's educational background is rooted in a solid foundation of technical and business acumen. He earned a Bachelor of Science degree from Clarkson University, which has been instrumental in shaping his career in the ad tech industry. This academic experience provided him with the necessary skills and knowledge to co-found Dealer.com and later establish Fluency, Inc. His education has played a crucial role in his ability to lead and innovate within the technology and marketing sectors.
When did Mike Lane join Fluency?
Mike Lane co-founded Fluency in November 2017 and has served as its CEO since its inception. With a Bachelor of Science degree from Clarkson University, Lane has leveraged his extensive background in engineering, management, marketing, and technical communications to drive the company's growth. As of 2024, he has been with Fluency for approximately seven years, leading the company through various phases of development and innovation.