The leadership team at FreshBooks is the driving force behind the company's strategic direction. They make key decisions that align with FreshBooks' mission, ensuring every move supports their commitment to helping small businesses thrive.
Bringing together expertise from various fields, this team fosters a culture of innovation and growth. Their collaborative approach drives operational excellence, making FreshBooks a leader in the industry.
1) Don Epperson
Don Epperson serves as the CEO at FreshBooks, where he is responsible for steering the company's strategic vision and ensuring operational efficiency. His leadership focuses on driving growth and innovation within the organization.
Since joining FreshBooks, Epperson has played a pivotal role in expanding the company's market presence and enhancing its product offerings. His efforts have significantly contributed to FreshBooks' reputation as a leading platform for small business accounting.
With a rich background that includes roles at DigitalTrek, Enervee, and Integral Ad Science, Epperson brings a wealth of experience in leadership and business development. His academic credentials from the University of Virginia Darden School of Business and Rutgers University further bolster his expertise, making him a valuable asset to FreshBooks.
2) Wayne Jackson
Wayne Jackson serves as the Chief Financial and Administrative Officer at FreshBooks, where he oversees financial strategy, administrative functions, and ensures operational efficiency. His expertise in financial management and strategic planning is crucial to the company's growth and stability.
Jackson's professional journey includes significant roles such as CFO at Cantaloupe Inc and SecureWorks, and a long tenure at PricewaterhouseCoopers. His extensive experience in financial leadership and client service has equipped him with the skills to manage complex financial operations and drive business success.
At FreshBooks, Jackson's impact is evident in the streamlined financial processes and enhanced administrative operations. His leadership in key projects and initiatives has contributed to FreshBooks' reputation as a reliable and innovative platform for small business accounting.
3) Mara Reiff
Mara Reiff, the Chief Data Officer at FreshBooks, is responsible for overseeing the company's data strategy and ensuring the effective use of data to drive business decisions. Her contributions have significantly enhanced FreshBooks' data analytics capabilities, supporting the company's growth and innovation.
Reiff's career background includes extensive experience in customer experience strategy, data, and AI, with notable roles at Bell and SECOR. Her specialized skills in data management and strategic planning have been instrumental in her success at FreshBooks.
At FreshBooks, Reiff manages a team of data professionals and leads key initiatives aimed at optimizing data utilization across the organization. Her leadership in these areas has been crucial in maintaining FreshBooks' competitive edge in the market.
4) Stefano Grossi
Stefano Grossi serves as the Chief Product and Technology Officer at FreshBooks, where he is responsible for leading the product and technology strategy. His role involves overseeing product development, engineering, and ensuring the seamless integration of technology to enhance user experience.
Grossi's extensive professional background includes key roles at SOTI, Credemtel, and ARKIT INC., where he demonstrated expertise in product development and software architecture. At FreshBooks, he manages a team of engineers and product developers, driving innovation and efficiency across various projects.
5) Levi Cooperman
Levi Cooperman, Co-Founder at FreshBooks, has been instrumental in shaping the company's strategic direction and fostering relationships with government entities. His unique contributions have been pivotal in establishing FreshBooks as a trusted platform for small business accounting.
With a career spanning roles such as VP Operations at FreshBooks and Project Manager at APEX Systems Integrators Inc., Cooperman's expertise in operations and engineering is extensive. His academic background in Electrical Engineering from the University of Victoria further underscores his technical proficiency and leadership capabilities.
6) Mike McDerment
Mike McDerment, the Chair of the Board and Co-Founder at FreshBooks, plays a crucial role in guiding the company's strategic direction and fostering innovation. His expertise in leadership and business development has been instrumental in establishing FreshBooks as a leading platform for small business accounting.
McDerment's career includes founding Briza, where he has been delivering commercial insurance solutions since 2016. His notable skills in entrepreneurship and strategic planning have significantly contributed to the success of both FreshBooks and Briza.
7) Mark Girvan
Mark Girvan serves as the President at FreshBooks, where he focuses on driving revenue growth and enhancing customer relationships. His expertise in sales and business development has been instrumental in shaping FreshBooks' strategic initiatives.
Throughout his career, Girvan has held various leadership roles, including Chief Revenue Officer and Vice President of Sales at FreshBooks. His contributions have significantly boosted the company's market presence and operational efficiency.
8) Dragana Ljubisavljevic
Dragana Ljubisavljevic serves as the Senior Vice President of Markets, Accountant Channel, and Revenue Operations at FreshBooks. She specializes in driving market expansion and optimizing revenue operations, leveraging her extensive experience in international markets and strategic partnerships.
Before joining FreshBooks, Ljubisavljevic held key roles at companies like Groupon, Movable Ink, and Yahoo!, where she demonstrated her expertise in growth and revenue management. Her academic background includes an Executive MBA from Cranfield School of Management and a Master's in Electrical Engineering from the University of Belgrade.
FreshBooks Org Chart
At the top of FreshBooks' organizational chart is the Chair of the Board and Co-Founder, Mike McDerment, who provides strategic guidance and fosters innovation. Directly under him is CEO Don Epperson, responsible for steering the company's vision and ensuring operational efficiency.
Supporting Epperson are key executives including Wayne Jackson, the Chief Financial and Administrative Officer, and Mara Reiff, the Chief Data Officer, who oversee financial strategy and data utilization respectively. Stefano Grossi, the Chief Product and Technology Officer, leads product development and technology integration, while Mark Girvan, the President, focuses on revenue growth and customer relationships.
Additionally, Levi Cooperman, Co-Founder, plays a crucial role in strategic direction and government relations, and Dragana Ljubisavljevic, the Senior Vice President of Markets, Accountant Channel, and Revenue Operations, drives market expansion and revenue optimization. Together, this leadership team collaborates to align with FreshBooks' mission of supporting small businesses through innovative and reliable accounting solutions.