Peter McGuinness is the CEO of Impossible Foods, a company renowned for its innovative plant-based meat products. With over 30 years of experience in the consumer sector, McGuinness has held significant positions at Chobani and in the advertising and marketing industry. As the leader of Impossible Foods, he aims to drive global growth and promote sustainable food habits.
Who is the CEO of Impossible Foods?
Peter McGuinness, CEO of Impossible Foods, has an extensive background in the consumer sector, with over 30 years of experience. McGuinness also has a strong background in the advertising industry, having served as President and CEO of DDB Chicago and Gotham, and held various roles at IPG marketing company Momentum Worldwide.
As CEO of Impossible Foods, McGuinness focuses on steering the company through strategic growth and market expansion, addressing challenges within the plant-based meat sector, and improving product quality and consumer awareness. Under his leadership, the company is working on an inclusive rebrand to make plant-based meat more appealing to a wider audience and shed its 'woke' reputation.
Work History
- Impossible Foods, President and Chief Executive Officer: April 2022 - present
- Chobani, President and Chief Operating Officer: 2020-2022
- Chobani, President: 2019-2022
- Chobani, Chief Marketing and Commercial Officer: 2017-2019
- Chobani, Chief Marketing and Brand Officer: 2013-2017
- DDB Chicago, President & CEO: 2011-2013
- Gotham, Inc., Chairman & CEO: 2008-2011
- Momentum Worldwide, Regional President for Europe, Middle East & Africa: 2005-2008
- McCann Worldgroup, EVP, Worldwide Account Director: 1992-2005
Education History
Peter McGuinness holds a Bachelor's Degree in Marketing and Economics from Roger Williams University, where he studied from 1988 to 1992. Prior to his university education, he attended Christian Brothers Academy for his high school education.
When did Peter McGuinness join Impossible Foods?
Peter McGuinness joined Impossible Foods in April 2022 and assumed the role of CEO at the same time. As of now, McGuinness has been with Impossible Foods for a few months, leading the company through its next phase of global growth and influencing food habits worldwide. He is focused on addressing challenges within the plant-based meat sector, improving product quality, and increasing consumer awareness.