Jerret West is the Chief Marketing Officer at Roblox, bringing a wealth of experience from his previous roles at Xbox and Netflix. At Roblox, he leads the marketing and creative teams, focusing on international growth and brand partnerships. West's extensive background in global marketing positions him to drive significant expansion and innovation for the platform.
Who is the CMO of Roblox?
Jerret West, now the Chief Marketing Officer at Roblox, brings a rich tapestry of experience from his previous roles at Xbox and Netflix. At Xbox, he served as the CMO and corporate vice president of Microsoft Gaming, where he led global marketing efforts. Prior to that, West held senior leadership positions at Netflix, playing a pivotal role in launching and expanding the platform across more than 40 countries in Europe and Asia Pacific.
His extensive background in international growth and strategic marketing positions him to drive significant expansion and innovation at Roblox.
Work History
Jerret West's work history includes a diverse range of roles across several high-profile companies. Here is a summary of his previous positions:
- Xbox - CMO and Corporate Vice President of Microsoft Gaming (Dates not specified)
- Netflix - Senior Leadership Positions (Dates not specified)
Education History
Jerret West's educational journey is marked by a strong foundation in global business and marketing. He earned his MBA in Global Marketing from the Thunderbird School of Global Management, where he studied from 2001 to 2003. Prior to that, he completed his undergraduate studies at Washington State University, obtaining a BA in International Business and Spanish between 1994 and 1998. This combination of advanced marketing education and international business acumen has equipped him with the skills necessary to excel in his various high-profile roles.
When did Jerret West join Roblox?
Jerret West joined Roblox as the Chief Marketing Officer on July 1, 2024. With his appointment, he took on the role of leading the marketing and creative teams, focusing on international growth and brand partnerships. As of now, Jerret West has been with Roblox for a very short period, having just started his tenure. His extensive background in global marketing from his previous roles at Xbox and Netflix positions him to drive significant expansion and innovation for the platform.