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Initiative Email Format
Advertising Services
・
5,001-10,000 employees
・
New York, NY, USA
Initiative is a global media agency that builds brand fame and customer flow through strategic media planning and orchestration for ambitious brands like Nike, Amazon, and T-Mobile.
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first.last@initiative.com
Company Overview
Industry
Advertising Services
Founded
1968
Headquarters
New York, NY, USA
Revenue
$1B-$2.5B
FUNDING Stage
Public
Website
Key Executives
Stacy McCarthy DeRiso (Global Brand President), Thor Peterson (Global Chief Financial Officer)
Tech Stack
Key Executives
4.9/5 on G2
40K+ GTM professionals
SOC 2 Type II certified
Frequently Asked Questions
What is the email format of Initiative?
Initiative uses the first.last format, so Jane Smith would be jane.smith@initiative.com.
Which major brands does Initiative handle media planning for?
Initiative handles media planning and buying for brands including Nike, Amazon, T-Mobile, Merck, Paramount, Volvo, and Constellation Brands, applying its proprietary Fame and Flow model to connect brand awareness with customer journey work.
How does Initiative's Fame and Flow model work?
Initiative's Fame and Flow model treats Fame as broad cultural awareness that unites audiences around a brand, and Flow as the seamless, personalized experience that moves individuals through the full customer lifecycle, from discovery to conversion.
What countries does Initiative operate in?
Initiative maintains offices across more than 60 cities worldwide, spanning North America, Latin America, Europe, the Middle East, Asia Pacific, and Africa, with its global headquarters located in New York, NY.
Who leads Initiative globally and how can I find a specific Initiative contact?
Stacy McCarthy DeRiso serves as Global Brand President at Initiative in 2026. If you need to reach a specific contact there, tools like Clay can help you verify current email addresses and enrich outreach lists with Initiative staff details.
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