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Shafqat Islam is the CMO at Optimizely, a leading digital experience platform. A product and sales leader at heart with a deep technology background, he brings irrational optimism and relentless perseverance to everything he does. His leadership continues to shape Optimizely's approach to growth, market presence, and customer engagement.
Who is the CMO of Optimizely?
Shafqat Islam is a seasoned technology executive and entrepreneur who has built his career around product, sales, and organizational leadership. Before joining Optimizely, he served as CEO of Welcome and co-founded NewsCred, where he spent over a decade building it into a leading company in its industry. Known for combining irrational optimism with relentless perseverance, Shafqat has consistently led organizations through complex challenges and periods of significant growth.
His extensive experience as a founder and executive has been instrumental in shaping Optimizely's strategy and driving its continued growth in the digital experience space.
Work History
Here is a summary of Shafqat Islam's work history:
- Optimizely - CMO, December 2021 - Present
- Welcome - Chief Executive Officer, August 2020 - June 2024
- NewsCred - Cofounder & CEO, January 2007 - August 2020
- Merrill Lynch Bank Suisse SA - Vice President, January 2001 - January 2008
Education History
Shafqat Islam holds a BA in Computer Engineering and Economics from the University of Pennsylvania. This foundation in both technology and economics has equipped him with the analytical and strategic thinking that has defined his career as a founder, CEO, and executive leader.
When did Shafqat Islam join Optimizely?
Shafqat Islam assumed his role at Optimizely in December 2021, bringing with him a wealth of entrepreneurial and executive experience. As a product and sales leader with a deep technology background, he has focused on leading teams and driving the company's growth and market presence since stepping into the position.


























