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Total amount raised
$130M
Latest funding date
2026-01-16
Location
Servify has successfully raised funds through 12 rounds, with the latest being a Series D round. The company has garnered the support of 23 investors, including recent backers Singularity AMC and BEENEXT.
Servify's platform offers comprehensive device management services and warranty solutions, making it a key player in the consumer electronics and enterprise software sectors. Keep reading to explore the intricacies of Servify's fundraising journey and the investors backing this innovative platform.
Servify, a Mumbai-based product lifecycle management platform, has raised funds across multiple rounds backed by investors including Iron Pillar, Blume Ventures, BEENEXT, Singularity Growth Opportunity Fund, AmTrust, Bajaj Holdings, IFC, and others. The company's most recent tranche — a Series D3 round — closed in January 2026.
Keep reading to explore Servify's full fundraising journey, from its early seed backing to its ongoing Series D.
What Is Servify?
Servify (operated by Service Lee Technologies Private Limited) is an AI-powered product lifecycle management platform founded in 2015 and headquartered in Mumbai, India. The company partners with global device brands — including Apple, Samsung, and Panasonic — to power after-sales service, device protection, and trade-in programs. Servify operates across multiple markets and manages the full device ownership lifecycle from purchase through resale.
How Much Funding Has Servify Raised?
- Seed / Pre-Series A
- Amount Raised: Undisclosed
- Date: April 2016
- Lead Investors: Blume Ventures, BEENEXT, Barkawi Holdings, TM Service Technology Holdings
- Series B
- Amount Raised: USD 15,000,000
- Date: August 2018
- Lead Investors: Iron Pillar
- Participants: Blume Ventures, BEENEXT
- Venture Debt
- Amount Raised: Undisclosed
- Date: January 2019
- Lead Investors: Trifecta Capital Advisors
- Series C (Tranche 1)
- Amount Raised: INR 858,700,000 (~USD 11.4M)
- Date: June 2020
- Lead Investors: Iron Pillar
- Participants: Blume Ventures
- Series C (Tranche 2)
- Amount Raised: USD 23,000,000
- Date: September 2020
- Lead Investors: Iron Pillar
- Participants: Blume Ventures, BEENEXT, Tetrao SPF, 57 Stars, DMI Sparkle Fund, SF Roofdeck Capital (FT Partners), Go Ventures, Trifecta Capital
- Series D (Initial Tranche)
- Amount Raised: USD 65,000,000
- Date: August 2022
- Lead Investors: Singularity Growth Opportunity Fund
- Participants: AmTrust, Pidilite family office, Iron Pillar, BEENEXT, Blume Ventures, DMI Sparkle Fund
- Series D (Debt Tranche — D1 NCDs)
- Amount Raised: INR 300,000,000 (~USD 3.6M)
- Date: April 2023
- Lead Investors: Trifecta Capital Advisors
- Series D (Equity Tranche — D2 CCPS)
- Amount Raised: INR 165,000,000 (~USD 2M)
- Date: April 2023
- Lead Investors: Crescent Enterprises Venture Capital (CE Ventures)
- Series D (Equity Tranche — August 2024)
- Amount Raised: INR 340,000,000 (~USD 4.1M, part of Rs. 84 Cr total)
- Date: August 2024
- Lead Investors: Bajaj Holdings and Investment
- Venture Debt (August 2024)
- Amount Raised: INR 500,000,000 (~USD 6M)
- Date: August 2024
- Lead Investors: InnoVen Capital, Trifecta Capital Advisors
- Series D3 (March 2025)
- Amount Raised: INR 662,700,000 (~USD 7.8M)
- Date: March 2025
- Lead Investors: BEENEXT (via BEE Accelerate Fund2)
- Participants: Singularity Growth Opportunities Fund, Singularity Equity Fund
- Series D3 (January 2026)
- Amount Raised: USD 5,000,000
- Date: January 16, 2026
- Lead Investors: Undisclosed
- Participants: BEE Accelerate Fund II, Iron Pillar India Fund II, Bajaj Holdings and Investment, IFC (World Bank)
Total Amount Raised: At least $130M based on disclosed funding across all rounds (Tracxn estimates total at $173M including undisclosed tranches).
Key Investors
- Iron Pillar
- Details: Iron Pillar is an India-focused venture growth investor that led Servify's Series B ($15M) and Series C ($23M) rounds, and has continued to participate in subsequent tranches. It holds approximately 28.8% of Servify.
- Singularity Growth Opportunity Fund
- Details: Singularity Growth Opportunity Fund led Servify's $65M Series D round in August 2022 and participated in subsequent Series D3 tranches.
- BEENEXT
- Details: BEENEXT (Singapore-based) has participated in multiple rounds since the early seed stage and led the March 2025 Series D3 tranche via its BEE Accelerate Fund2. It holds approximately 9.87% of Servify.
- Blume Ventures
- Details: Blume Ventures is an early backer of Servify from its seed stage and has continued to participate across Series B and C rounds. It holds approximately 8.20% of Servify.
- Bajaj Holdings and Investment
- Details: Bajaj Holdings participated in the August 2024 Series D equity tranche and the January 2026 Series D3 round.
- IFC (World Bank Group)
- Details: The International Finance Corporation proposed a $12.5M equity investment in Servify in June 2025 and participated in the January 2026 Series D3 round.
What's Next for Servify?
Servify is positioning itself for significant growth by expanding its global footprint and strengthening its technology platform. The company is reportedly exploring a large pre-IPO funding round of up to $100 million at a potential $1 billion valuation, with an IPO targeted within the next 24 months. As Servify continues to deepen partnerships with major device brands like Apple and Samsung, it is focused on scaling its after-sales service and device lifecycle management capabilities internationally. With a growing base of enterprise clients and a robust multi-country presence, Servify aims to become the global leader in product lifecycle management.
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