Clay (Free) to find and enrich target companies and personalize demo snippets
Arcade (Growth) to create product demos
Before we begin
According to research from Arcade, interactive product demos increase product usage, reduce sales cycles, and grow pipeline significantly. And now you can use Clay to scale thousands of personalized Arcade demos in seconds.
For example, say you just launched a new product feature and want to send personalized product demos to potential buyers that fit your ICP.
Traditionally, you’d have to personalize a new demo for every potential customer, or send one generic demo to everyone. Nevermind the process you’d have to perform to actually find ideal companies worth reaching out to in the first place.
Now, using Clay and Arcade, you can find target companies in seconds and insert personalized snippets into Arcade demos using their custom variables feature—automatically.
Customers use this workflow to send personalized product demos to new prospects via outbound email, new users who just signed up, and existing customers to showcase new features and encourage upsells or renewals.
How it works:
- Find target companies (and their LinkedIn profiles) based on specified criteria like location, size, employee count and more
- Use Claygent, Clay’s AI web researcher, to enrich companies with ICPs, pain points, feature sets, and company narratives
- Use Clay AI to turn enriched data into personalized product demo snippets
- Insert those personalized snippets into custom variables inside Arcade, automatically
- Scale thousands of personalized product demos in seconds
Steps
Copy this template
First, copy this template in Clay.
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will walk you through each step of this Claybook.
Step 2:
Create custom variables in Arcade
First, create your product demo in Arcade. Using Arcade’s custom variables feature, select which steps you’ll personalize with Clay’s AI-generated snippets.
Step 3:
Customize AI prompts in Clay
Next, before running the table, customize AI prompts to fit your business.
There’s three prompts in the second table. The first one likely doesn’t need customization. The other prompts create snippets for specific custom variables in Arcade (currently two different variables).
Note: If your Arcade includes more than two variables, add an additional prompt column for each additional variable.
Step 4:
Paste Arcade URL into Clay
This Clay table doesn’t require any HTTP API connections. Instead, it uses custom variable URL strings. Simply paste the URL of your Arcade into the last column of the second table and replace our custom variables with yours.
Step 5:
Add your company URL to the first table
Next, in the first table, enter your company URL in the first column.
Clay’s AI will find your company description, create an ideal customer profile (ICP), and define your feature set in seconds. We’ll use this information in the second table to tailor your Arcade demo variables.
Step 6: Import companies and run the table
Last, select your targeting criteria and import companies and the table will run automatically.
Copy the template
Scale personalized product demos with Arcade and Clay.
Simply copy this template, follow the steps above, and let Clay work its magic.
Need help?
If you have any issue, you can ask for help in Slack or schedule time with a Clay expert.
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