Clay for sales | Clay.com

Trusted by 200,000 leading GTM teams of all sizes

Ways Clay helps your reps focus on selling

Prospecting

Streamline your sales process with advanced prospecting that builds focused account lists, generates key contacts, and uses multiple data sources to ensure perfect targeting.

AI Research

Stay ahead with AI research that delivers vital meeting prep, surfaces company initiatives, and crafts strategic account plans.

AI Messaging

Enhance your outreach with AI messaging that transforms your top emails into templates, automates CRM-ready content, and crafts engaging LinkedIn messages.

Prospecting

Prospect high-quality leads for your reps

Automate workflows to find your unique ICP. Use multi-provider enrichment to get higher quality company, person, and contact data.

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Search leads &  map your entire TAM

Build lists of the accounts and contacts that matter to you using firmographic filters, custom AI tags, and more. Send them directly to your CRM or data warehouse.

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10+

Datasets available inside Clay

3M+

Companies sourced & prioritized

I use Clay to build workflows that can do anything, whether that’s finding decision-makers, buying signals, enriching prospects for contact info, or something else

P. Azevedo

Marketing & Growth Ops

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AI & enrichments

Automate away all manual account and lead research

Take the busy work off your reps hands. Use Clay’s AI agents to instead perform these complex research tasks on their behalf. You can then re-allocate that time to your team to spend with prospects.

Explore enrichments

Use AI Agents & 100+ providers in Clay

Never make your reps do manual, repetitive research tasks again. Use our 100+ providers and AI web research agent to replicate any enrichment workflow that a human could run, including summarizing case studies, businesses’ customers, finding financial reports, and more.

100+

Enrichment providers available inside Clay

AI writing

Use AI to draft personalized copy for any prospect

Use Clay’s AI message writer to help draft personalized outreach that resonates with your prospective customers. Use it in emails, call scripts, LinkedIn messages, landing pages, ads, or more.

Write and connect to your email sequencers

Once you've generated personalized outreach, send it to your email sending tool to launch campaigns in seconds. We integrate with Smartlead, Instantly, Salesloft, Outreach, Customer.io, and more.

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Clay x Salesforce

Automate prospecting and data enrichment without leaving Salesforce

1-click in Salesforce to enrich contacts with ANY research you can imagine. If you can build it in Clay, your SDRs can use it in Salesforce - on demand

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40h

Saved per month per sales rep

Once we quadrupled the number of accounts we were reaching for certain channels, we were able to see opportunities come in and decide to use them

P. Hajal

Manager, GTM Ops

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Systematize your best reps’ workflows across your entire sales team

Reps operating in silos hides the best ideas from the rest. Turn your top reps’ manual processes into automations that you can use to enable your whole team.