Clay (Explorer) to enrich enrich newsletter subscribers
CRM or ESP to import a list of subscribers and their emails
Before we begin
How does ExitFive charge top dollar for sponsorship placements in their newsletter?
By ensuring sponsors know exactly who they’re reaching.
Enter: Clay.
We helped ExitFive build a custom table that enriches subscribers with information their sponsors kept asking for, like company emails, company name, job titles, employee count, industry, revenue, and more.
Now you can use this Claybook to do the same.
Here’s how it works:
- Clay imports subscribers from Hubspot (or another CRM or email service provider)
- Subscribers automatically get categorized into one of four groups: name and email, no name with email, name with no email, and no name with generic email (e.g. gmail)
- Depending on the group, Clay will enrich contacts with their missing email or name
- Clay will enrich subscribers with LinkedIn profile details (location, industry, employee count, etc.)
- Claygent will find annual revenue without spending credits
- Enriched subscribers will get sent back to Hubspot
Steps
Copy this template
First, copy this template in Clay.
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will walk you through each step of this Claybook.
Step 2:
Import contacts from Hubspot and map cells
Next, connect your account and subscriber list to the table. The table will import subscribers automatically over time. Then map Hubspot fields to the first four cells in the column:
- Firstname
- Lastname
- Createdate
Note: If you don’t have a Hubspot account, replace this column with your CRM or email service provider (ESP) so you can import subscribers.
Step 3:
Create or update contact back in Hubspot
Last, connect your Hubspot account to the last column (create or update contact) so you can send enriched data back to your list. If you’re using a different CRM or ESP, add it here instead.
Then sit back as Clay automatically enriches subscribers as you get them.
Copy the template
Enrich newsletter subscribers with contact and company information so media sponsors know who they’re reaching and pay more.
Simply copy this template, follow the steps above, and let Clay work its magic.
Learn with our resources
Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.
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