Personalize outbound to former bosses of recent job movers

First, copy this template in Clay.

If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.

The interactive demos on the right will guide you through just how simple this is to use.

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Step 2:

Find job movers through LinkedIn

Next, using the “Find People” search in Clay, create a new table to find recent job movers who fit your specified criteria (title, time since changing jobs, industry, etc.).

Then, import their profiles into the Job Movers Table template. 

Step 3:

Find job movers' previous bosses

Run another “Find People” enrichment to identify the previous bosses of your job movers. Use the previous company of your job mover as the search criteria. 

Navigate to the “Right employee count” view to find a filtered list of job movers who worked at companies with 20+ employees. Then click “Add enrichment” to find the managers of those job movers.

Note: The Job Mover Table template has saved views for different roles (customer success, sales, account manager) and ICP filters (employee count, time since job change). You can customize or delete any of these. 

Step 4:

Enrich previous bosses with emails 

Find the work emails of previous bosses.

Once enriched, import any relevant data from your original Job Movers table that will help you personalize outbound

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Step 5:

Scale personalized outbound 

With all relevant data about your job movers and their previous bosses in one table, you can use each data point as a merge field in an email sequencer.

We push enriched data into custom merge fields in Smartlead where it drafts a complete and personalized email automatically.

From there, we trigger an automated email sequence to our list of former bosses and wait for booked meetings to pile up.