Before you begin
How did Quartile, an AI-powered ad campaign optimization platform, find high-fit buyers to target with their outbound sales campaigns?
They used Clay and SerpAPI to create a list of ideal buyers who were actively running search ads and shopping ads on Google.
ICP fit. Check.
Actively running paid ads. Check.
High likelihood that they’ll show interest in ad campaign optimization software? Check.
In this Claybook, we’ll show you exactly how to do it:
- Identify companies actively running search ads and shopping ads
- Get viewable links to real ads, organized by company, directly in your table
- Streamline list building and prospecting for ad-based products and services
Note: To run this Claybook, you’ll need to use HTTP API enrichment in Clay, which is only available in certain paid plans (Explorer, Pro, Enterprise).
Steps
Copy this template
First, copy this template in Clay.
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will walk you through each step of this Claybook.
Step 2:
Connect SerpAPI to Clay using HTTP API
Next, create or login to your SerpAPI account and paste the API key into the Clay table. There are six total columns in the table that require the API key.
Free SerpAPI plans come with 100 API searches per month. For more, you’ll need a paid account.
Step 3:
Find target businesses who are actively running ads
Last, paste the names and website URLs of the companies you want to investigate into the Clay table.
Clay will use ChatGPT to scan and qualify SerpAPIs inventory of companies. If the company is actively running search and/or social ads, Clay will return a check mark in columns two and three, along with links to the actual ads.
Copy the template
Streamline list building and prospecting for ad-based products and services using Clay and SerpAPI.
Simply copy this template, follow the steps above, and let Clay work its magic.
Learn with our resources
Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.
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