Clay (Free): Clay natively integrates with MoDash (influencer data) and Twain (AI outbound messaging) to run this Claybook from start to finish
Influencer marketing is one of the most effective ways to reach new audiences, but finding the right influencers, qualifying them, and reaching out at scale can be a challenge. This Claybook will walk you through a streamlined process using Clay, MoDash, and Twain to automate influencer discovery, enrichment, and outreach, saving you hours of manual work.
What is MoDash?
MoDash.io is a powerful influencer discovery and analytics platform that helps brands and marketers find the right influencers across YouTube, Instagram, and Twitter. With advanced filtering options such as audience demographics, engagement metrics, and credibility scores, MoDash makes it easy to identify influencers who align with your brand’s goals. It also provides enriched influencer data, including contact details and audience insights.
What you can do with this Claybook:
- Find influencers that match your criteria (e.g., platform, audience size, interests)
- Enrich influencer data with contact details and audience insights
- Filter and qualify influencers based on engagement and authenticity
- Automate outbound email sequences using Twain’s AI-powered messaging
By the end, you’ll have a fully automated workflow to find, qualify, and contact influencers so you can focus on building relationships instead of manually researching profiles.
Steps
Copy this template
Step 1: Copy this template
First, copy this template in Clay.
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will walk you through each step of this Claybook.
Step 2: Find and import influencers from MoDash
Next, import influencers using the MoDash native integration in column one. To do this, customize your search criteria from the list of available options, including:
- Social platform (Twitter, Instagram, YouTube)
- Bio key phrases
- Mentions
- Lookalike of a specific influencer
- Min. followers
- Max. followers
- Language
- Brands
- Audience location
- Audience age
- Advanced filters (e.g. credibility score, growth rate)
Step 3: Enrich influencers with emails and more
Next, using the MoDash enrichment integration, enrich your newly imported influencers now. To do this, open the enrichment column and map the Profile URL column to the “Username / Profile Url / User ID” field. Then save and run.
Enriched data includes:
- Email addresses
- Bio
- City/State
- Gender
- States
- User ID
- Audience age group
- LIkes/comments/hashtags
- Post count
- Recent posts
- Sponsored posts
- And more
Step 4: Adjust influencer qualification criteria
Drawing from our enriched data, this table qualifies influencers for outbound email campaigns based on audience age group, influencer audience interests, and real audience weight (percentage of audience who are not bots). But you can customize your qualifying criteria to include any combination of datapoints from the table.
Step 5: Customize outbound messaging AI prompt
Using Clay’s native integration with Twain, an AI outbound messaging tool that specializes in outbound sequences, this Claybook uses the influencers most recent posts (along with some other enriched data) to write a two-email outbound sequence with unique messaging for every influencer. Customize the Twain inputs and prompts to fit your business and needs.
Copy the template
Start finding, qualifying, and reaching out to high-fit influencers from YouTube, Instragram, and Twitter.
Simply copy this template, follow the steps above, and let Clay work its magic.
Need help?
If you have any issue, you can ask for help in Slack or schedule time with a Clay expert.
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