claybook

Extract Jobs-to-Be-Done & Feature Requests from Gong Calls—Automatically

Pull Gong transcripts into Clay, use AI to find specific information, then route that information to the right teams via Slack.

What we used

Clay (Explorer+) to automate custom call summaries with AI

Gong (Paid) to record calls, create transcripts, and send them to Clay 

Slack (Optional) to receive custom call summaries from Clay

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Before we begin

It’s 2025, and if your Zoom meetings aren’t teaming with personal AI notetakers for every attendee, you probably don’t live on Earth. 

Though notetakers provide time-saving call summaries, they don’t find specific information upon request. Not without dropping your call transcripts into a GPT. 

Good news: In this Claybook, you can use AI to search Gong call transcripts from prospects and customers for anything you want—automtically and in real time. 

For example, say you want to identify the specific jobs-to-be-done your prospects mention on sales calls. Or say you want to identify the specific product features customers request most. This Claybook will help you do it. 

How it works: 

  • Import call IDs from Gong using a webhook
  • Retrieve call details and transcripts using Clay’s HTTP API feature
  • Use AI to find any information you ask it to within each call
  • Route summaries to specific teams via Slack, automatically

Steps

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Step 1:

Copy this template

First, copy this template in Clay. 

If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.

The interactive demos on the right will walk you through each step of this Claybook.

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Step 2:

Import Gong call IDs using a webhook

Next, import Gong call IDs into the table by pasting your Clay webhook URL into a new rule in Gong. To create a webhook action in Gong, follow the instructions here

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Step 3:

Setup HTTP API to retrieve transcripts 

To retrieve call data, details, and transcripts for every call, connect to Gong’s API using Clay’s HTTP API feature. 

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Step 4:

Customize GTP prompts (optional)

Out-of-the-box, AI will analyze call transcripts two different ways: 

  • Jobs-to-be-done framework: the first prompt will ask ChatGPT to analyze transcripts and identify the core problems customers want to hire your product to solve
  • Product feedback: The second prompt will ask ChatGPT to retrieve product feedback and suggestions within calls

If you want to ask ChatGPT to find different information, edit the ChatGPT prompts here. 

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Step 5:

Send call summaries to specific Slack channels

Last, connect to Slack to send specific information to specific Slack channels for visibility. 

In this table template, we send our AI-generated summaries to two different channels. You can do the same. For example, send product updates to the product team and customer issues to the customer success team. 

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Copy the template

Start automating specific and immediate feedback to the right teams. 

Simply copy this template, follow the steps above, and let Clay work its magic.

Copy this template

Need help?

If you have any issue, you can ask for help in Slack or schedule time with a Clay expert.

Learn with our resources

Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.

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