Want to know when a prospect mentions competitor pricing, which competitors they mention, what they say, and how they feel about it? And want to automate the entire process so you receive pricing summaries directly in Slack, every time one gets mentioned on a call?
This Claybook extracts Gong calls, uses AI to find ones that mention competitor pricing, and automates pricing summaries to the right people via Slack.
How it works:
- Import Gong call data and transcripts into Clay
- Use AI to analyze calls for competitor pricing information
- Send Slack alerts to a specified channel when competitor pricing comes up
- Send every instance of competitor pricing to a separate Google Sheet
- Automate the entire process
Steps
Copy this template
First, copy the exact Clay workbook (two tables) we use to run this Claybook here.
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will guide you through each step of this Claybook.
Step 2:
Import call details using a webhook
Next, in order to retrieve call details like attendees, call links, and keyword trackers, connect to Gong using a webhook. Simply paste the webhook URL in column one into Gong.
To create a webhook action in Gong, follow the instructions here.
Step 3:
Sync to Gong using HTTP API
You’ve got basic call details via the webhook. Now you need to import Gong call transcripts into Clay using HTTP API. And not just one time; three different times.
- Get call data
- Get call transcripts
- Get transcript extensive
To learn more about how to run an HTTP API call, take the Clay 101 course: Unlocking the power of HTTP API in Clay.
Step 4:
Customize AI prompts to your business
Next, this Claybook uses a series of AI prompts to identify whether or not Gong calls mention pricing, and if they do, further analyze and summarize the pricing structure. Edit each AI prompt with your competitors' names now.
To learn more about prompt engineering in Clay, take the Clay 101 course: Prompt engineering with the S.P.I.C.E. framework.
Step 5:
Send to Slack
Next, configure your Slack message so you can alert the proper team, in the proper channel, with a full summary of competitor pricing.
Step 6:
Send to Google Sheet
Last, to get each individual mention of pricing from every call into its own row, and then into Google Sheets, we’re going to write to a new table then connect to Google.
To learn more about how to write to a new table, take the Clay 101 course: Connect data like a pro using “write to table.”
Copy the template
Extract competitor pricing information from Gong calls. Atomate the entire process.
Simply copy this template, follow the steps above, and let Clay work its magic.
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