Clay (Free) to find and enrich companies and draft your partner pitch
Before we begin
What if you could find target accounts, identify specific roles within those accounts, enrich those contacts with work emails, identify the target personas of the companies they work at, and draft personalized emails to those prospects in the style and tone of famous copywriters?
Now you can in seconds.
What you can do with this Claybook:
- Generate and enrich a list of companies based on size, industry, and headcount
- Import a new list of people from your company list based on a criteria of your choosing
- Enrich them with their work emails
- Use AI to generate two personas that the company targets (ex. Neurologists & Psychiatrists)
- Personalize different versions of emails referencing this data in the voices of Seth Godin, David Ogilvy, and Leo Burnett respectively.
Steps
Copy this template
First, copy this template in Clay.
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will walk you through each step of this Claybook.
Step 2:
Find companies to import
Next, import contacts to the table using Clay’s “Find Companies” search. Select your criteria from the dropdown, then import to the current table.
Clay will automatically enrich companies with firmographics and LinkedIn company URLs.
Step 3:
Add LinkedIn profiles to second table for enrichment
Next, import the personal LinkedIn profiles from each company using their company LinkedIn profile from the first table.
Clay will add employees (you can select how many from each company) to the second table, and enrich them with work emails and more.
Step 4:
Customize AI prompts
The beauty of this table is that it takes all enriched data and writes multiple drafts of outbound emails in different styles. To update these prompts with your business information (required), edit each column independently:
- Anthropic (Claude) to draft an email in the style of the famous marketer and writer, Seth Godin (column 36)
- Anthropic (Claude) to draft an email in the style of the famous copywriter, David Ogilvy (column 39)
- Anthropic (Claude) to draft an email in the style of famous ad man, Leo Burnett (column 42).
- ChatGPT to re-write the email of Leo Burnett, but with a more human style since his sound a bit robotic at times (column 45)
- Clay’s native AI message drafting feature to draft an email that mentions target personas (column 53)
Copy the template
Start drafting different versions of outbound emails to target contacts as if you were a famous copywriter.
Simply copy this template, follow the steps above, and let Clay work its magic.
Need help?
If you have any issue, you can ask for help in Slack or schedule time with a Clay expert.
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