Latané Conant (she/her) is the Chief Revenue Officer at 6sense, a leading B2B revenue marketing platform. Known for her innovative approach and strategic vision, she has played a pivotal role in driving the company's impressive growth and market leadership. Her expertise in leveraging data and insights has made her a prominent figure in the marketing industry.
Who is the CMO of 6sense?
Before becoming the Chief Revenue Officer at 6sense, Latané Conant (she/her) served as the company's Chief Market Officer. With over two decades of experience in marketing, sales, and go-to-market management, she has been instrumental in driving 6sense's strategic growth. Her tenure as CMO saw the company achieve significant milestones, including 100% year-over-year revenue growth five times. Conant's innovative use of AI and data-driven insights has not only propelled 6sense's market position but also fostered a culture of creativity and strategic execution. Prior to joining 6sense, she held key roles at Appirio, where she repositioned the company and supported its global expansion. Conant is also a published author and the founder of CMO Coffee Talk, a community of over 3,000 marketing leaders.
Work History
- 6sense - Chief Revenue Officer (2023 - Present)
- 6sense - Chief Market Officer (2018 - 2023)
- Revenue Collective - Member (2019 - Present)
- Mediafly - Advisory Board Member (2019 - Present)
- Atrium - Advisory Board Member (2019 - Present)
- Appirio - General Manager America's & Global CMO (2018)
- Appirio - Chief Marketing Officer (2017 - 2018)
- Appirio - Senior Vice President of Global Marketing (2015 - 2017)
- Appirio - VP Demand Generation, Field, and Enablement (2015)
- Appirio - Area Vice President of Sales (2014 - 2015)
- Appirio - Regional Vice President of Sales (2013 - 2014)
- Appirio - Account Executive - Human Capital Management (2012 - 2013)
- Ariba - Strategic Account Executive (2011 - 2012)
- Ariba - Director, Ariba Connection Solutions (2010 - 2011)
- Ariba - Customer Account Partner (2009 - 2010)
- Ariba - Sr. Manager (2005 - 2009)
- Walgreens - eSourcing & Auctions Manager (2002 - 2004)
- WorldWide Retail Exchange - B2B Solutions Consultant (2001 - 2002)
- Arthur Andersen - Sr. Consultant (1999 - 2001)
Education History
Latané Conant (she/her) holds a Bachelor of Science degree from the McIntire School of Commerce at the University of Virginia. She attended the university from January 1995 to January 1999, where she developed a strong foundation in business and commerce. This educational background has been instrumental in shaping her strategic and analytical skills, which have been pivotal in her successful career in marketing and revenue management.
When did Latané Conant (she/her) join 6sense?
Joining 6sense in August 2018, Latané Conant (she/her) initially took on the role of Chief Market Officer. She held this position until October 2023, when she transitioned to her current role as Chief Revenue Officer. Over her six-year tenure at 6sense, Conant has been instrumental in driving the company's strategic growth and market leadership. Her innovative use of AI and data-driven insights has significantly contributed to the company's success, making her a key figure in the B2B revenue marketing space.