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Matt Dircks is the CEO of Appfire, a leading enterprise collaboration software company. Under his leadership, Appfire continues to enhance, extend, and connect the world's top platforms, delivering innovative SaaS applications that drive productivity and streamline operations for organizations using Atlassian, Microsoft, monday.com, and Salesforce.
Who is the CEO of Appfire?
With over 30 years in the software industry, Matt Dircks has established himself as a prominent figure in enterprise technology. As CEO of Appfire, he leads a global team dedicated to enhancing, extending, and connecting the world's top platforms. Before assuming the CEO role, Dircks served on Appfire's Board of Directors for four years, developing a deep appreciation for the company's culture, vision, and commitment to innovation.
Throughout his career, Dircks has scaled both public and private enterprise software portfolios, driving innovation, growth, and transformation. His background in product management informs a leadership style centered on empowering teams, fostering a culture of integrity and inclusion, and delivering solutions that create real value for customers. Organizations he has led have earned multiple Best Places to Work awards, top-rated Glassdoor reviews, and industry-leading NPS scores. He is also an EY Entrepreneur Of The Year honoree and has served on the boards of Sumo Logic, Native Instruments, Perforce Software, and Forcepoint.
Work History
Matt Dircks's work history includes several notable positions:
- Appfire - CEO (September 2025 to Present)
- Appfire - Chief Executive Officer (February 2025 to Present)
- Appfire - Board Member (May 2021 to Present)
- PowerCerv Technologies - Sr. Director Product Management (May 1998 to June 1999)
Education History
Matt Dircks earned his degree in Marketing and Economics from The University of Iowa Tippie College of Business, where he built the analytical and strategic foundation that has informed his approach to product management, go-to-market execution, and enterprise leadership throughout his career.
When did Matt Dircks join Appfire?
Matt Dircks assumed the role of CEO at Appfire in September 2025. Prior to stepping into this position, he had been closely connected to the company as a member of its Board of Directors since May 2021, giving him a strong understanding of Appfire's culture and strategic direction before taking the helm.


























