The leadership team at Backbase is the driving force behind the company's strategic direction and key decision-making. They are committed to aligning every move with the company's mission, ensuring that innovation and growth are at the forefront of their agenda.
Bringing together expertise from various fields, this team excels in fostering a culture of operational excellence and collaboration. Their diverse backgrounds and unified vision make them uniquely equipped to navigate the complexities of the industry while pushing the boundaries of what's possible.
1) Jouk Pleiter
Jouk Pleiter is the CEO and Founder of Backbase, where he leads the company's strategic direction and oversees its daily operations. His role involves ensuring that Backbase remains at the forefront of innovation in the industry.
Under Pleiter's leadership, Backbase has seen significant growth and development, becoming a key player in the market. He has been instrumental in driving the company's mission and fostering a culture of excellence and collaboration.
Pleiter's background includes co-founding SDL and Twinspark, bringing a wealth of entrepreneurial experience to Backbase. With a Master of Science in Business Administration from the University of Groningen, he leverages his extensive knowledge and skills to guide the company towards continued success.
2) Jarek Polak
Jarek Polak serves as the Chief People Officer at Backbase, where he is responsible for overseeing the company's human resources strategy and ensuring a thriving workplace culture. His main areas of expertise include talent management, organizational development, and people analytics.
Polak's professional journey spans several high-profile roles, including Sr. Director of HR for EMEA & APAC at Nutanix and International HR Business Partner at Applied Materials. His key skills encompass strategic HR leadership, executive compensation, and employee engagement, making him a valuable asset to Backbase.
At Backbase, Polak leads initiatives aimed at enhancing employee satisfaction and driving organizational growth. His impact is evident in the company's robust HR practices and a strong emphasis on fostering a collaborative and innovative work environment.
3) Mark Geneste
Mark Geneste, the EVP-Chief Commercial Officer at Backbase, is responsible for driving the company's commercial strategy and overseeing its revenue-generating operations. His contributions have been pivotal in expanding Backbase's market presence and enhancing its customer engagement.
With a career spanning over three decades, Geneste has held numerous high-profile roles, including Chief Revenue Officer at Mambu and Chief Commercial Officer at Enablon. His extensive experience in sales, marketing, and strategic business development has equipped him with the skills necessary to excel in his role at Backbase.
Geneste leads a team dedicated to optimizing commercial performance and spearheading key initiatives aimed at business growth. His leadership and strategic vision have been instrumental in fostering a collaborative and results-driven environment within the company.
4) Karan Oberoi
Karan Oberoi is the Chief Product Officer at Backbase, where he is responsible for leading the company's product strategy and development. His areas of expertise include product management, innovation, and global product leadership.
Oberoi's professional background includes key roles at Diebold Nixdorf and T-Mobile Nederland, where he managed various product teams and initiatives. He holds an MBA from Maastricht School of Management and a Bachelor's degree in Computer Science from Savitribai Phule Pune University.
5) Thomas Fuss
Thomas Fuss is the Chief Technology Officer at Backbase, where he oversees the company's technology strategy and ensures the seamless integration of innovative solutions. His role is pivotal in driving technological advancements and maintaining Backbase's competitive edge in the market.
Fuss's extensive career includes key positions at ING and various consulting roles, showcasing his expertise in IT architecture and management. His notable achievements include co-founding Payconiq and leading significant technology initiatives that have propelled Backbase's growth and innovation.
6) Mark Appel
Mark Appel is the Chief Marketing Officer at Backbase, where he leads the company's marketing strategy and oversees brand development, customer engagement, and market positioning. His expertise lies in driving marketing initiatives that enhance Backbase's visibility and competitive edge in the industry.
Appel's career spans several high-profile roles, including Chief Marketing Officer at CM.com and Global Marketing Director at Exact Software. His notable skills in strategic marketing, brand management, and business development have significantly contributed to the success of the organizations he has been part of. At Backbase, he leads a team dedicated to optimizing marketing performance and spearheading key projects aimed at business growth.
7) Brian Vlootman
Brian Vlootman serves as the Chief Information Security Officer at Backbase, where he is responsible for overseeing the company's information security strategy and ensuring the protection of its digital assets. His main areas of expertise include cybersecurity, risk management, and security architecture.
Vlootman's career journey includes roles such as Director of Information Security and Security Architect at Backbase, as well as Information Security Officer at CSC. His notable achievements include leading key security initiatives and enhancing the company's overall security posture.
Backbase Org Chart
At the top of Backbase's organizational chart is CEO and Founder Jouk Pleiter, who oversees the company's strategic direction and daily operations. Reporting directly to him are key executives, each responsible for critical areas that drive the company's mission and values.
Chief People Officer Jarek Polak, Chief Commercial Officer Mark Geneste, Chief Product Officer Karan Oberoi, Chief Technology Officer Thomas Fuss, Chief Marketing Officer Mark Appel, and Chief Information Security Officer Brian Vlootman form the core leadership team. These executives collaborate closely to ensure alignment with Backbase's goals, fostering a culture of innovation, operational excellence, and robust security practices.