Betfred Email Format

Gambling & Betting
11-50 employees
Warrington, England, UK

Betfred is a British bookmaker offering sports betting, casino games, and poker services to customers across the United Kingdom and internationally.

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first.last@betfred.com

Company Overview

Industry
Gambling & Betting
Founded
1967
Headquarters
Warrington, England, UK
Revenue
$1M+
FUNDING Stage
Private
Key Executives
Joanne Whittaker (Group Chief Executive Officer), Nicola Barr (Group CFO), Danielle Johnson (Chief Operating Officer)

Tech Stack

Sportradar

Infrastructure

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Key Executives

Chief Executive Officer

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Chief Finance Officer

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Chief Operating Officer

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Chief Technology Officer

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Chief Marketing Officer

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Chairman

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4.9/5 on G2
40K+ GTM professionals
SOC 2 Type II certified

Frequently Asked Questions

What is the email format of Betfred?

Betfred uses the first.last format, so Jane Smith would be jane.smith@betfred.com.

Who is the Group Chief Executive Officer of Betfred?

Joanne Whittaker serves as Group Chief Executive Officer of Betfred, having been appointed to the role in 2021. She has been with the company for over two decades, originally overseeing its IT department before rising to lead the business.

Does Betfred have a presence in South Africa through its LottoStar subsidiary?

Yes, Betfred holds a majority stake in LottoStar, South Africa's largest online betting company, acquired in 2022. Betfred also operates over 50 betting halls in South Africa, making it a significant part of the company's international footprint.

How does Betfred's in-house technology department power its retail and online platforms?

Betfred Technology, formerly the independent supplier Sharp Gaming, was absorbed in-house in 2024 following a £100 million migration that moved all Betfred customers onto a single platform, supporting both its 1,350 UK retail shops and its online operation.

What major sports sponsorships does Betfred hold in 2026?

Betfred is the title sponsor of the 2026 Betfred Super League, the top rugby league competition in the UK, and continues to sponsor major events in snooker, horse racing, and darts, reinforcing its profile as a leading sports betting brand.

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