Ryan Scott is the Chief Marketing Officer at Etsy, a leading e-commerce platform for handmade and vintage items. With a rich background in marketing and e-commerce, Scott has held pivotal roles at companies like Slice, SoulCycle, and Grubhub.
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Who is the CMO of Etsy?
With nearly two decades of experience in marketing and e-commerce, Ryan Scott has held significant roles at various companies before becoming the Chief Marketing Officer at Etsy. He previously served as the CMO of Slice, where he led the end-to-end consumer experience, and at SoulCycle, where he expanded the brand into digital media and performance marketing. Additionally, Scott was the Co-CEO at Pond5, where he rebranded the company and built its sales and marketing teams. His tenure at Seamless (Grubhub) saw him reposition the brand and drive mobile adoption, contributing to the company's growth through its merger with Grubhub in 2013.
At Etsy, Scott is responsible for global digital marketing, advertising, brand communications, market research, and international growth initiatives, all aimed at scaling the company's brand and performance marketing operations.
Work History
Ryan Scott's extensive work history includes a variety of influential roles across several prominent companies. Here is a detailed list of his previous positions:
- Etsy - Advisor to CEO (2023 - Present)
- Etsy - Chief Marketing Officer (2019 - 2023)
- Meta - Client Advisory Council (2019 - Present)
- Google - Retail Advisory Council (2019 - Present)
- Slice - Chief Customer Officer (2017 - 2019)
- SoulCycle Inc. - Chief Marketing Officer (2016 - 2017)
- Pond5 - Co-CEO (2015 - 2016)
- Grubhub - VP of Marketing (2010 - 2015)
- Seamless - Chief Marketing Officer (2010 - 2015)
- DIRECTV - Senior Director of Marketing (2009 - 2010)
- American Express - Director of Marketing (2004 - 2009)
- TheStreet - Director of Marketing (2002 - 2004)
- Acxiom - Senior Program Manager (1998 - 2002)
Education History
Ryan Scott's educational journey is marked by a strong foundation in both the arts and sciences, complemented by advanced studies in strategic advertising and brand communications. He earned a Bachelor of Arts degree from the University at Buffalo, where he majored in Anthropology, Marketing, and Economics from 1994 to 1998. This diverse academic background provided him with a broad understanding of human behavior, market dynamics, and economic principles. Furthering his expertise, Scott pursued a Master of Science degree at Columbia University, specializing in Strategic Advertising & Brand Communications from 2007 to 2008. This advanced program equipped him with the skills and knowledge necessary to excel in high-level marketing roles, ultimately shaping his successful career trajectory.
When did Ryan Scott join Etsy?
Ryan Scott joined Etsy as the Chief Marketing Officer on April 1, 2019. He held this position until December 1, 2023, when he transitioned to the role of Advisor to the CEO. Over his tenure, Scott played a pivotal role in driving Etsy's global digital marketing, advertising, and brand initiatives. His efforts significantly contributed to the company's growth and market presence.
As of December 2023, Scott has been with Etsy for nearly five years, showcasing his long-term commitment and impact on the company's strategic direction.