How Much Did Warmly Raise? Funding & Key Investors

Warmly has successfully raised $17 million over two Series A funding rounds, attracting notable investors such as Felicis and F-Prime Capital. The platform offers AI-driven marketing solutions designed to identify and engage ideal customers with precision.

Keep reading to explore the intricacies of Warmly's fundraising journey and the investors backing this innovative platform.

What Is Warmly?

Warmly, founded in 2019, is headquartered in Houston, Texas. The company specializes in AI-driven marketing solutions designed to identify and engage ideal customers.

Founded by Alan Zhao, Carina Boo, Max Greenwald, and Val Yermakova, Warmly integrates data from various sales enablement tools to connect with website visitors ready to convert.

With a team of 11-50 employees, Warmly continues to innovate in the realm of autonomous revenue orchestration for SMB-sized revenue teams.

How Much Funding Has Warmly Raised?

1. Pre-Seed Round
   • Amount Raised: $120,000
   • Date: January 2020
   • Lead Investors: Techstars
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To kickstart the development of their AI-driven marketing platform.
2. Seed Round
   • Amount Raised: $2.1 million
   • Date: August 2020
   • Lead Investors: NFX
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand the team and accelerate product development.
3. Funding Round
   • Amount Raised: $275,000
   • Date: February 2021
   • Lead Investors: Techstars
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To further develop the platform and enhance AI capabilities.
4. Seed Round
   • Amount Raised: $2.4 million
   • Date: July 2021
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To scale operations and increase market reach.
5. Venture Round
   • Amount Raised: Not publicly disclosed
   • Date: August 2021
   • Lead Investors: Zoom
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To integrate with Zoom's ecosystem and enhance product features.
6. Series A
   • Amount Raised: $11 million
   • Date: October 2023
   • Lead Investors: Felicis
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand the sales and marketing team and enhance AI functionalities.
7. Series A
   • Amount Raised: $6 million
   • Date: February 2025
   • Lead Investors: RTP Global
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To support European expansion and further integrate AI features.

Total Amount Raised: $21.895 million. Current Valuation: Not publicly disclosed.

Key Investors

• NFX
  • Details: NFX is a venture capital firm that focuses on early-stage startups. They are known for their expertise in network effects and have a strong track record in scaling companies.
  • Investment Focus Areas: Marketplaces, SaaS, fintech, healthcare.
  • Notable Investments: Lyft, DoorDash, Poshmark.
• Felicis
  • Details: Felicis is a venture capital firm that invests in early-stage technology companies. They have a diverse portfolio and are known for backing transformative companies.
  • Investment Focus Areas: Consumer, enterprise, healthcare, frontier tech.
  • Notable Investments: Shopify, Canva, Plaid.
• F-Prime Capital
  • Details: F-Prime Capital is a global venture capital firm with a focus on healthcare and technology. They leverage their deep industry expertise to support innovative companies.
  • Investment Focus Areas: Healthcare, technology, life sciences.
  • Notable Investments: Moderna, Iora Health, Flywire.
• RTP Global
  • Details: RTP Global is a venture capital firm with offices in the US and Europe. They focus on early-stage technology companies and have a strong presence in the tech ecosystem.
  • Investment Focus Areas: Early-stage technology companies, AI, data-driven businesses.
  • Notable Investments: Not publicly disclosed.
• Techstars
  • Details: Techstars is a global platform for investment and innovation. They run accelerator programs and provide mentorship to startups.
  • Investment Focus Areas: Technology, innovation, early-stage startups.
  • Notable Investments: SendGrid, Sphero, DigitalOcean.

What's Next for Warmly?

Warmly's future looks promising as it gears up to expand its operations in Europe, leveraging the $6 million Series A extension led by RTP Global. This funding will enable the company to double its sales and marketing team, enhance its platform with new features, and integrate deeper AI capabilities. The potential to triple its Annual Recurring Revenue (ARR) by 2025 underscores the significant growth opportunities ahead.

As Warmly continues to grow, future fundraising rounds seem likely, especially as the company proves its value in the market. However, challenges such as competition from other AI-powered sales platforms and maintaining high customer satisfaction while scaling could pose hurdles. Navigating these challenges will be crucial for Warmly's sustained success.

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