Total amount raised
$50.3 Millions
Latest funding date
Location
Heads Up For Tails has successfully raised funds through multiple rounds, with the latest being a Series A round on August 12, 2021. The company has attracted investment from notable firms such as Peak XV Partners and Verlinvest.
Continue reading to delve into the details of Heads Up For Tails' funding journey and the key investors supporting this pet-centric marketplace.
What Is Heads Up For Tails?
Heads Up For Tails, founded in 2008 in New Delhi, India, is an online marketplace offering a wide range of pet products and services. The company was established by Rashi Narang, Ridhima Coelho, and Sandeep Atmaram.
They provide an extensive selection of items for dogs and cats, including food, toys, grooming supplies, and personalized products. Their mission is to enhance the lives of pets through innovative and high-quality offerings.
With a workforce of 1001-5000 employees, Heads Up For Tails continues to grow, serving pet parents across India with dedication and love.
How Much Funding Has Heads Up For Tails Raised?
- Seed Round
- Amount Raised: $1M
- Date: February 2016
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the business and develop initial product offerings.
- Seed Round
- Amount Raised: $2M
- Date: January 2017
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product lines and enhance market presence.
- Seed Round
- Amount Raised: $10M
- Date: September 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and increase distribution channels.
- Series A
- Amount Raised: $37M
- Date: August 2021
- Lead Investors: Verlinvest, Sequoia Capital India
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To increase distribution footprint across India and accelerate new product development.
Total Amount Raised: $50M. Current Valuation: Not publicly disclosed.
Key Investors
- Peak XV Partners
- Details: Peak XV Partners is a prominent venture capital firm known for investing in high-growth startups. They have a strong presence in the technology and consumer sectors.
- Investment Focus Areas: Technology, consumer services, healthcare.
- Notable Investments: Flipkart, Byju's, OYO Rooms.
- Verlinvest
- Details: Verlinvest is a private equity firm that focuses on investing in consumer brands. They aim to support companies with strong growth potential and innovative products.
- Investment Focus Areas: Consumer brands, food and beverages, healthcare.
- Notable Investments: Oatly, Vita Coco, Sula Vineyards.
- Sequoia Capital India
- Details: Sequoia Capital India is a venture capital firm that invests in various sectors, including technology and healthcare. They are known for backing early-stage startups and helping them scale.
- Investment Focus Areas: Technology, healthcare, consumer services.
- Notable Investments: Zomato, Freshworks, Ola.
- Amitell Capital
- Details: Amitell Capital is an investment firm that participated in the Series A round for Heads Up For Tails. Specific details about the firm are not widely disclosed.
- Investment Focus Areas: Not publicly disclosed.
- Notable Investments: Not publicly disclosed.
- W&C PetTech
- Details: W&C PetTech is an existing investor in Heads Up For Tails. The firm focuses on investments in the pet care industry.
- Investment Focus Areas: Pet care, veterinary services, pet products.
- Notable Investments: Not publicly disclosed.
What's Next for Heads Up For Tails?
Heads Up For Tails is poised to capitalize on the burgeoning pet care market in India, with a significant opportunity to expand its distribution network and accelerate product development. The recent $37 million Series A funding round, led by Verlinvest and Sequoia Capital India, underscores the immense potential for growth in this sector.
Future fundraising opportunities seem promising as the company continues to scale. The involvement of major investors suggests that additional rounds could be on the horizon to support further expansion and innovation. However, challenges such as scaling operations and maintaining product quality will need to be navigated carefully to sustain growth momentum.
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