Total amount raised
$16.2 Millions
Latest funding date
12/1/2023
Location
Nat Habit has successfully raised $10.2 million in funding, with its most recent round being a Series B. The company has attracted a diverse group of 15 investors, including Mirabilis Investment Trust and Fireside Ventures.
Continue reading to delve into the details of Nat Habit's funding journey and discover the key investors supporting this natural skincare brand.
What Is Nat Habit?
Nat Habit, founded in 2019 by Gaurav Agarwal and Swagatika Das, is a beauty and wellness brand based in Gurgaon, Haryana, India. The company specializes in natural skincare products, utilizing chemical and preservative-free ingredients such as grains, grams, nuts, milk, yogurt, herbs, and flowers.
With a focus on providing necessary nutrients to keep the mind and body fresh and healthy, Nat Habit offers a range of products including hair masks, hair mists, lip butter, and face wash with scrubbing properties. Their formulations are dermatologically tested and certified, ensuring high-quality and effective skincare solutions.
Currently, Nat Habit employs between 51-100 people, reflecting its growth and commitment to delivering fresh, natural, and Ayurvedic beauty care products. The company's dedication to using fresh, high-grade ingredients and meticulous techniques sets it apart in the beauty and wellness industry.
How Much Funding Has Nat Habit Raised?
- Seed Round
- Amount Raised: $750K
- Date: October 2019
- Lead Investors: Whiteboard Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart operations and develop initial product offerings.
- Seed Round
- Amount Raised: Not disclosed
- Date: April 2020
- Lead Investors: Not disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support early-stage growth and expand product lines.
- Seed Round
- Amount Raised: $1.3M
- Date: March 2021
- Lead Investors: Not disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance product development.
- Series A
- Amount Raised: $4M
- Date: April 2022
- Lead Investors: Fireside Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and expand market reach.
- Series B
- Amount Raised: $10.2M
- Date: December 2023
- Lead Investors: Bertelsmann India Investments
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance product offerings, expand offline presence, and support early investor exits.
Total Amount Raised: $16.25M. Current Valuation: Not publicly disclosed.
Key Investors
- Bertelsmann India Investments
- Details: Bertelsmann India Investments is a venture capital firm that is part of the Bertelsmann Group, focusing on investments in the Indian market. They led Nat Habit's Series B funding round.
- Investment Focus Areas: Digital, education, media, services sectors.
- Notable Investments: Pepperfry, Licious, Lendingkart.
- Fireside Ventures
- Details: Fireside Ventures is a venture capital firm that invests in early-stage consumer brands in India. They have been a consistent investor in Nat Habit, participating in multiple funding rounds.
- Investment Focus Areas: Health, wellness, lifestyle sectors.
- Notable Investments: Mamaearth, Boat, Vahdam Teas.
- Amazon India Fund
- Details: Amazon India Fund is an investment arm of Amazon focused on supporting Indian startups. They participated in Nat Habit's Series B funding round.
- Investment Focus Areas: E-commerce, technology, logistics.
- Notable Investments: Shuttl, Acko, BankBazaar.
- Mirabilis Investment Trust
- Details: Mirabilis Investment Trust is a private investment trust involved in funding various ventures. They participated in Nat Habit's Series B funding round.
- Investment Focus Areas: Various sectors, depending on the investment strategy.
- Notable Investments: Not publicly disclosed.
- Sharrp Ventures
- Details: Sharrp Ventures is an investment firm that provides funding to startups. They participated in Nat Habit's Series B funding round.
- Investment Focus Areas: Diverse sectors including consumer brands.
- Notable Investments: Not publicly disclosed.
What's Next for Nat Habit?
Nat Habit stands on the brink of significant growth, with plans to expand into new product categories and offline retail channels. The company aims to quadruple its revenue to Rs 350 crore in the next 24 months, leveraging the increasing consumer preference for natural and Ayurvedic products.
Future fundraising opportunities seem promising, as the company may seek additional investment to support its ambitious expansion plans. However, challenges such as competition from established brands and managing supply chain complexities could pose hurdles. Despite these challenges, Nat Habit's commitment to quality and innovation positions it well for continued success in the burgeoning natural personal care market.
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