Liz Urheim is the Chief Marketing Officer at IBM, where she oversees the marketing strategies for IBM Software. Since joining IBM in November 2017, she has played a pivotal role in shaping the company's approach to hybrid cloud integration software.
Who is the CMO of IBM?
With a robust background in marketing and business development, Liz Urheim has been a key player at IBM since November 2017. Currently serving as the Chief Marketing Officer for IBM Software, she has held various leadership roles within the company, including Vice President of Marketing for IBM Hybrid Cloud Integration Software. Her career at IBM has been marked by strategic initiatives that align product offerings with market demands, significantly enhancing IBM's competitive edge in the tech industry.
Liz's expertise spans across program management, strategy, and digital marketing, making her a pivotal figure in driving IBM's marketing success.
Work History
Liz Urheim's extensive career in marketing and business development is marked by her tenure at several key positions within IBM and other companies. Here is a detailed look at her work history:
- IBM: Vice President and CMO, IBM Software: July 2021 - Present
- IBM: Vice President and CMO, IBM Automation and Edge Computing Software: November 2017 - June 2021
- IBM: Vice President and CMO, IBM Collaboration and Talent Management Solutions: October 2013 - November 2017
- IBM: Director of Marketing, IBM PureSystems (WebSphere & Information Management appliances): October 2012 - October 2013
- IBM: Director of Marketing, IBM Rational Software: July 2008 - October 2012
- IBM: Program Director of Marketing, IBM Information Management Software: August 2004 - July 2008
- IBM: Marketing Manager, IBM WebSphere Software: February 2001 - August 2004
- Leading Market Technologies: Marketing and Business Development: February 1996 - November 2000
Education History
Liz Urheim's educational background is both diverse and impressive, laying a strong foundation for her successful career in marketing and business development. She holds an MBA in Strategy and Finance from Columbia Business School, where she honed her skills in strategic thinking and financial analysis. Prior to that, she earned a BA in Philosophy and Economics from Tufts University, providing her with a broad understanding of economic principles and critical thinking skills. This combination of advanced business education and a solid liberal arts foundation has equipped Liz with the analytical and strategic capabilities essential for her leadership roles at IBM.
When did Liz Urheim join IBM?
Liz Urheim joined IBM in February 2001 as a Marketing Manager for IBM WebSphere Software. Over the years, she has held various significant roles within the company, including Program Director of Marketing for IBM Information Management Software and Director of Marketing for IBM Rational Software. Liz became the Chief Marketing Officer (CMO) of IBM Software on July 1, 2021.
As of 2023, she has been with IBM for over 22 years, contributing to the company's growth and success through her strategic marketing initiatives and leadership.