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Total amount raised
$41.1M
Latest funding date
2025-10-08
Location
Snappr has successfully raised $28 million in a Series B funding round, marking its sixth round of funding. The company is backed by 16 investors, including Shrug Capital, Yes VC, and Foundry Group.
What Is Snappr?
Snappr is a private company based in San Francisco, California, specializing in delivering high-ROI visual content for brands. The company operates in multiple industries, including Artificial Intelligence, E-Commerce, and Photography.
Founded with a mission to streamline visual content creation, Snappr offers services such as on-demand photoshoots, video shoots, and AI image generation. The company employs between 101-250 people and has raised significant funding through a Series B round.
How Much Funding Has Snappr Raised?
- Angel / Pre-Seed Round
- Amount Raised: USD 500,000 (AUD)
- Date: July 2016
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support initial operations and product development. Notable participant: Australian cricketer Steve Smith.
- Seed Round (Y Combinator Accelerator)
- Amount Raised: USD 120,000
- Date: Early 2017 (Y Combinator Winter 2017 batch)
- Lead Investors: Y Combinator
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand to the US market and open a San Francisco office.
- Seed Round
- Amount Raised: USD 2,500,000
- Date: September 2017
- Lead Investors: Airtree Ventures
- Participants: Lars Rasmussen (Google Maps co-founder), Justin Waldron (Zynga co-founder), Y Combinator, Jamie Odell
- Valuation at Round: ~USD 14,000,000
- Motivation Behind the Round: To accelerate expansion across the US and develop a new photo analysis tool.
- Series A Round
- Amount Raised: USD 10,000,000
- Date: September 28, 2020
- Lead Investors: Basis Set Ventures
- Participants: Y Combinator, Yes VC (Caterina Fake)
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations, enhance AI capabilities, and expand the visual content marketplace.
- Series B Round
- Amount Raised: USD 28,000,000
- Date: October 8, 2025
- Lead Investors: Foundry Group
- Participants: Basis Set Ventures, Shrug Capital, Yes VC
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel European expansion (57 new cities) and further technological advancements in visual content and AI.
Total Amount Raised: At least USD 41,120,000 based on disclosed funding. Current Valuation: Not publicly disclosed.
Key Investors
- Foundry Group
- Details: Foundry Group is a venture capital firm based in Boulder, Colorado, focused on investing in early-stage technology companies. Lead investor in Snappr's Series B (October 2025).
- Investment Focus Areas: Technology, software, internet, and consumer sectors.
- Notable Investments: Fitbit, SendGrid, Zynga.
- Basis Set Ventures
- Details: Basis Set Ventures is a venture capital firm that invests in early-stage technology companies, known for their focus on AI and automation. Lead investor in Snappr's Series A (2020) and participant in the Series B (2025).
- Investment Focus Areas: Artificial intelligence, automation, enterprise software.
- Notable Investments: Not publicly disclosed.
- Shrug Capital
- Details: Shrug Capital is a San Francisco-based seed and early-stage venture capital firm founded in 2018 by Niv Dror and Moshe Lifschitz. Participant in Snappr's Series B (2025).
- Investment Focus Areas: Consumer, enterprise, and web3 startups.
- Notable Investments: Not publicly disclosed.
- Yes VC (Caterina Fake)
- Details: Yes VC is a venture firm founded by Flickr co-founder Caterina Fake. First invested in Snappr prior to the Series A (2020) and participated in the Series B (2025).
- Investment Focus Areas: Early-stage technology startups.
- Notable Investments: Not publicly disclosed.
- Lars Rasmussen
- Details: Lars Rasmussen is the co-founder of Google Maps and a prominent figure in the tech industry. Angel investor in Snappr's September 2017 Seed round.
- Investment Focus Areas: Technology, innovative startups.
- Notable Investments: Google Maps, other tech ventures.
- Y Combinator
- Details: Y Combinator is a US-based seed accelerator that provides funding and support to early-stage startups. Invested in Snappr through the Winter 2017 batch and participated in the Series A.
- Investment Focus Areas: Early-stage technology startups across various sectors.
- Notable Investments: Dropbox, Airbnb, Reddit.
- Justin Waldron
- Details: Justin Waldron is the co-founder of Zynga, a well-known game development company. Angel investor in Snappr's September 2017 Seed round.
- Investment Focus Areas: Gaming, technology startups.
- Notable Investments: Zynga, other gaming-related ventures.
What's Next for Snappr?
Snappr is poised to capitalize on the growing demand for on-demand photography services, particularly in the U.S. market. With plans to expand into cities like San Diego, Seattle, Portland, and Los Angeles, the company is well-positioned to tap into a broader customer base. The affordability of their services, starting at $59 for a 30-minute shoot, makes professional photography accessible to a wider audience.
As Snappr continues to grow, future fundraising opportunities are likely. The successful seed funding rounds indicate strong investor interest, suggesting potential for further investment to support geographic expansion and platform enhancements. However, Snappr will need to navigate challenges such as maintaining service quality and competing with other on-demand photography services.
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