Total amount raised
₹1.1 Billions
Latest funding date
Location
Minimalist has successfully raised funds through a Series A round, attracting investment from Unilever Ventures and Peak XV Partners. The skincare line is dedicated to bringing transparency to the beauty industry, offering a range of products that emphasize efficacy and affordability.
Keep reading to explore the intricacies of Minimalist's fundraising journey and the investors backing this innovative platform.
What Is Minimalist?
Founded in 2020 by Mohit Yadav and Rahul Yadav, Minimalist is a skincare company based in Jaipur, Rajasthan, India. The company is dedicated to providing transparent, effective, and affordable beauty products.
Minimalist offers a wide range of skincare, hair care, and body care products, all formulated with scientific backing and full ingredient disclosure. Their mission is to bring transparency to the beauty industry.
With a team of 51-100 employees, Minimalist continues to grow, focusing on creating clean and honest products for various skin types and concerns.
How Much Funding Has Minimalist Raised?
- Series A
- Amount Raised: $15 million
- Date: July 2021
- Lead Investors: Sequoia Capital India, Unilever Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: The funds were raised to support global expansion, enhance infrastructure, improve research and development capabilities, and increase content creation efforts.
Total Amount Raised: $15 million. Current Valuation: Not publicly disclosed.
Key Investors
- Unilever Ventures
- Details: Unilever Ventures is the venture capital and private equity arm of Unilever, focusing on investing in young, promising companies in the consumer goods sector. They aim to support innovative brands that align with Unilever's strategic interests.
- Investment Focus Areas: Consumer goods, digital, technology
- Notable Investments: Gousto, True Botanicals, MyGlamm
- Peak XV Partners
- Details: Formerly known as Sequoia India, Peak XV Partners invests in companies across various stages and sectors, including technology, consumer, and healthcare. They have a strong presence in India and Southeast Asia.
- Investment Focus Areas: Technology, consumer, healthcare
- Notable Investments: Byju's, Zomato, OYO
- Sequoia Capital India
- Details: Sequoia Capital India is a leading venture capital firm that focuses on investments in technology, consumer, and healthcare sectors. They have a significant influence in the startup ecosystem in India.
- Investment Focus Areas: Technology, consumer, healthcare
- Notable Investments: Byju's, Zomato, Freshworks
What's Next for Minimalist?
Minimalist is poised for significant growth as it expands into the Middle East and Southeast Asian markets. With $15 million in Series A funding, the company aims to enhance its infrastructure and R&D capabilities, creating a strong foundation for future success. The global expansion presents a substantial opportunity to reach a larger customer base and establish a presence in new regions.
Future fundraising opportunities seem promising, given the increasing investor interest in new-age beauty brands. As Minimalist scales its operations, additional funding rounds could support further growth and innovation. However, the company may face challenges such as navigating regulatory requirements in new markets and maintaining product efficacy and consumer trust amidst rapid expansion.
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