Total amount raised
$11.1 Millions
Latest funding date
Location
One Impression has successfully raised funds through multiple rounds, with its latest being a Series A round closed on March 14, 2023. The platform specializes in helping brands drive creator-driven initiatives, connecting them with influencers for impactful marketing campaigns.
Keep reading to explore the intricacies of One Impression's fundraising journey and the investors backing this innovative platform.
What Is One Impression?
One Impression, founded in July 2018 by Apaksh Gupta and Jivesh Gupta, is headquartered in Gurgaon, Haryana, India. The company specializes in influencer marketing, connecting brands with over 7 million creators globally. With a team of 101-250 employees, One Impression offers services like creator pricing, compliant contracts, and real-time campaign performance tracking.
How Much Funding Has One Impression Raised?
- Seed Round
- Amount Raised: $100K
- Date: January 2017
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the initial launch and development of the platform.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: August 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the platform and expand its user base.
- Seed Round
- Amount Raised: $1M
- Date: January 2022
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support initial growth and development.
- Series A
- Amount Raised: $10M
- Date: March 2023
- Lead Investors: Krafton
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand international presence, broaden product offerings, and accelerate product development.
Total Amount Raised: $11.1M. Current Valuation: Not publicly disclosed.
Key Investors
- Krafton
- Details: Krafton is a South Korean gaming giant known for creating the popular video game PUBG. The company is a collective of independent game development studios.
- Investment Focus Areas: Gaming, digital entertainment, technology.
- Notable Investments: Pratilipi, Rusk Media, Loco.
- Peeyush Bansal
- Details: Peeyush Bansal is the founder of Lenskart, an Indian eyewear company. He is also an active angel investor.
- Investment Focus Areas: Eyewear, technology, startups.
- Notable Investments: Lenskart.
- Anupam Mittal
- Details: Anupam Mittal is the CEO of People Group, which includes businesses like Shaadi.com. He is a prominent angel investor in India.
- Investment Focus Areas: Technology, media, consumer internet.
- Notable Investments: Shaadi.com.
- Neeraj Chopra
- Details: Neeraj Chopra is an Indian Olympian and gold medalist in javelin throw. He has recently ventured into angel investing.
- Investment Focus Areas: Sports, startups.
- Notable Investments: Not publicly disclosed.
- Zakir Khan
- Details: Zakir Khan is a well-known Indian comedian and actor. He has also invested in various startups.
- Investment Focus Areas: Entertainment, media, startups.
- Notable Investments: Not publicly disclosed.
What's Next for One Impression?
One Impression is poised to seize significant opportunities by expanding into Southeast Asia and the UAE, aiming to achieve $40 million in Annual Recurring Revenue (ARR) by 2024. The platform's growth will be fueled by broadening its product offerings and accelerating product development, leveraging its network of over 7 million creators and 500 brands.
Future fundraising rounds are likely as the company scales its operations and enters new markets. However, challenges such as competition in the influencer marketing space and navigating different market dynamics and regulations could pose hurdles. Strategic acquisitions may also play a role in enhancing One Impression's capabilities and market reach.
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