The leadership team at Primary is the driving force behind the company's strategic direction and key decision-making. They are committed to aligning every choice with the company's mission, ensuring that each step taken fosters innovation and growth.
Bringing together expertise from various fields, this team excels in operational excellence and collaboration. Their diverse backgrounds and unified vision create a dynamic environment where creativity and efficiency thrive.
1) Christina Carbonell
Christina Carbonell, Co-Founder & Co-CEO at Primary, plays a pivotal role in steering the company's strategic initiatives and overall vision. Her leadership ensures that Primary remains at the forefront of innovation in the retail industry.
Since co-founding Primary in 2014, Christina has been instrumental in driving the company's growth and operational excellence. She oversees key initiatives that enhance customer experience and streamline business processes.
With a rich background that includes senior roles at Quidsi Inc. and Kraft Foods, Christina brings a wealth of experience in retail and brand management. Her academic credentials from Harvard Business School and the Wharton School further bolster her strategic and marketing expertise. For more on Christina's professional journey, visit her profile.
2) Galyn Bernard
Galyn Bernard, Co-Founder at Primary, is responsible for driving the company's marketing strategies and customer engagement initiatives. Her expertise in brand management and strategic planning ensures that Primary's messaging resonates with its target audience.
Before co-founding Primary in 2014, Galyn held senior roles at Quidsi Inc., Cole Haan, and Kraft Foods, where she honed her skills in retail and strategic planning. Her professional journey also includes significant experience at The Walt Disney Company and Morgan Stanley, adding depth to her strategic and analytical capabilities.
Galyn's leadership at Primary is marked by her ability to spearhead innovative marketing campaigns and enhance customer experience. Her strategic vision and hands-on approach have been instrumental in establishing Primary as a leading brand in the retail industry.
3) Jodie Cenci
Jodie Cenci, the Director of Human Resources at Primary, is responsible for overseeing all HR functions, including talent acquisition, employee relations, and organizational development. Her contributions ensure that Primary maintains a positive and productive work environment.
With a career spanning roles at Homesnap, Watkins Wellness, and Amazon, Jodie brings extensive experience in people operations and HR management. Her specialized skills in payroll analysis and strategic HR planning have been instrumental in enhancing Primary's HR practices.
Jodie manages a dedicated HR team and leads initiatives focused on employee engagement and retention. Her academic background in psychology and organizational psychology further supports her ability to foster a supportive and efficient workplace.
4) Amy Conrad
Amy Conrad, the SVP of Finance at Primary, is responsible for overseeing the company's financial strategy and operations. Her expertise in financial planning and analysis ensures that Primary's financial health remains robust and aligned with its strategic goals.
With a career that includes senior roles at Fitch Ratings and Capstone Advisory Group, Amy brings a wealth of experience in structured credit and financial consulting. She leads a dedicated finance team and has been instrumental in driving key financial initiatives since joining Primary in 2016.
5) Ryan Lau
Ryan Lau, the Director of Quality and Corporate Social Responsibility at Primary, is responsible for ensuring the highest standards of product quality and ethical practices across the company. His role involves overseeing quality assurance processes and spearheading initiatives that promote corporate social responsibility.
With a career that includes significant roles at TOM TAILOR GROUP, Giorgio Armani Operations, and American Eagle Outfitters, Ryan brings extensive expertise in product integrity and compliance. His academic background in computer science and textile chemistry further enhances his ability to lead impactful projects and drive sustainable practices at Primary.
6) Joanna Cristadoro
Joanna Cristadoro, the Senior Director of Accounting at Primary, is responsible for overseeing the company's accounting operations and financial reporting. Her expertise ensures that Primary's financial practices are both accurate and compliant with industry standards.
Joanna's career includes significant roles at vineyard vines and KPMG, where she honed her skills in audit and accounting management. Her extensive experience and leadership have been instrumental in driving key financial initiatives and managing dedicated accounting teams.
7) Lori Idso
Lori Idso serves as the Senior Director of Technical Design at Primary, where she specializes in overseeing the technical aspects of product development and ensuring the highest standards of garment quality and fit. Her role involves managing a team of technical designers and collaborating closely with other departments to streamline the design process.
With a career spanning roles at ONE Jeanswear Group, The Row, LLC, and Armani Exchange, Lori brings extensive experience in technical design and pattern making. She has been instrumental in leading key projects that enhance product quality and consistency, leveraging her academic background in Apparel Design and Merchandising from the College of Alameda.
8) Ally Condon
Ally Condon, the Vice President of Design at Primary, specializes in overseeing the creative direction and design strategy for the company's apparel lines. Her expertise in fashion design and apparel merchandising ensures that Primary's products are both innovative and market-relevant.
Before joining Primary, Ally held significant roles at Victoria's Secret Pink and Abercrombie & Fitch, where she honed her skills in surface design and global concept development. Her academic background in Fashion Design & Apparel Merchandising from Ball State University further supports her ability to lead impactful design projects and manage dedicated design teams.
9) Alexa Dupont
Alexa Dupont, the Senior Director of Merchandising at Primary, is responsible for overseeing the company's merchandising strategies and ensuring product assortments align with market trends. Her key skills include strategic planning, trend analysis, and team leadership.
With a career that includes significant roles at J.Crew and an academic background from Colgate University, Alexa brings extensive expertise in merchandising and retail management. Since joining Primary in 2016, she has been instrumental in driving key merchandising initiatives and leading dedicated teams to enhance product offerings.
10) Annie Wong
Annie Wong, the VP of Merchandise Planning at Primary, is responsible for overseeing the company's merchandise planning strategies and ensuring optimal product assortments. Her role involves strategic planning, trend analysis, and leading a dedicated team to enhance product offerings.
With a career that includes significant roles at UNIQLO and Ideel Inc, Annie brings extensive expertise in merchandise planning and retail management. Since joining Primary in 2021, she has been instrumental in driving key initiatives that align with market trends and customer preferences.
Primary Org Chart
At the top of Primary's organizational chart are the Co-Founders and Co-CEOs, Christina Carbonell and Galyn Bernard, who steer the company's strategic direction and overall vision. They collaborate closely with the Senior Vice President of Finance, Amy Conrad, and the Vice President of Design, Ally Condon, ensuring that financial health and creative direction align with Primary's mission and values.
Reporting to the Co-CEOs are key directors such as Jodie Cenci, Director of Human Resources, and Ryan Lau, Director of Quality and Corporate Social Responsibility, who oversee essential operational functions. Additionally, Joanna Cristadoro, Senior Director of Accounting, and Lori Idso, Senior Director of Technical Design, play pivotal roles in maintaining financial accuracy and product quality, respectively, while Alexa Dupont, Senior Director of Merchandising, and Annie Wong, VP of Merchandise Planning, ensure that product assortments meet market trends and customer preferences.