Total amount raised
$3.2 Millions
Latest funding date
8/1/2016
Location
MikMak has successfully raised funds through multiple rounds, with its latest being a Series A round. The platform offers eCommerce enablement and analytics software for multichannel brands.
Keep reading to explore the intricacies of MikMak's fundraising journey and the investors backing this innovative platform.
What Is MikMak?
MikMak, founded in 2014 by Rachel Tipograph, is headquartered in Brooklyn, New York. The company specializes in eCommerce enablement and analytics software for multichannel brands, helping them understand consumer behavior and optimize their online strategies.
With a team of 101-250 employees, MikMak offers products like MikMak Commerce and MikMak Insights, which provide real-time insights and standardized reporting across various digital channels and retailers.
By connecting digital investments to online retailer insights, MikMak enables traditional brick-and-mortar brands to gain a comprehensive view of their eCommerce customer journey.
How Much Funding Has MikMak Raised?
- Pre-Seed Round
- Amount Raised: Not publicly disclosed
- Date: January 2015
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Initial funding to develop the platform and establish the business.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: July 2015
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the product and expand the team.
- Seed Round
- Amount Raised: $4M
- Date: August 2016
- Lead Investors: Vayner Media
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance product offerings.
- Series A
- Amount Raised: $10M
- Date: August 2020
- Lead Investors: Wavecrest Growth Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To gain market share, advance the product roadmap, and expand internationally.
Total Amount Raised: $14M. Current Valuation: Not publicly disclosed.
Key Investors
- Wavecrest Growth Partners
- Details: Wavecrest Growth Partners is a growth equity firm that invests in software and technology-enabled services companies. Deepak Sindwani, Co-Founder of Wavecrest Growth Partners, joined MikMak's board of directors.
- Investment Focus Areas: Software, technology-enabled services.
- Notable Investments: Not publicly disclosed.
- Vayner Media
- Details: Vayner Media is a full-service digital agency founded by Gary Vaynerchuk. The agency focuses on social media and digital marketing strategies.
- Investment Focus Areas: Digital marketing, social media, content creation.
- Notable Investments: Not publicly disclosed.
- Luminari Capital
- Details: Luminari Capital is a venture capital firm that focuses on media and technology investments. They have a history of investing in innovative media companies.
- Investment Focus Areas: Media, technology.
- Notable Investments: Not publicly disclosed.
- Brave Ventures
- Details: Brave Ventures is a venture capital firm that invests in early-stage companies in the media and technology sectors. They aim to support disruptive and innovative businesses.
- Investment Focus Areas: Media, technology, entertainment.
- Notable Investments: Not publicly disclosed.
- Madrona Venture Group
- Details: Madrona Venture Group is a venture capital firm that invests in early-stage technology companies. They are known for their focus on the Pacific Northwest region.
- Investment Focus Areas: Early-stage technology companies.
- Notable Investments: Not publicly disclosed.
What's Next for MikMak?
MikMak is poised to capitalize on the booming e-commerce market, with plans to expand its retail footprint and offer services internationally. The company aims to triple its employee base, reflecting the significant growth opportunities available. The global shift towards online shopping, accelerated by the pandemic, presents a vast market for MikMak to tap into, especially in regions like Europe and Latin America.
Future fundraising seems likely as MikMak continues to grow and innovate. The company’s ability to attract top-tier investors indicates strong potential for additional funding rounds. However, challenges such as managing rapid growth, staying competitive, and navigating different regulatory environments in international markets could pose hurdles. Despite these challenges, MikMak's strategic vision and robust market position suggest a promising future.
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